 |
| Stephen Tisdalle |
State Street Advisors chief marketing officer Stephen Tisdalle is heading to TIAA, where he will take on the newly created role of chief brand and demand generation officer, effective Nov. 22.
At State Street, Tisdalle and his team created the Fearless Girl campaign that spotlighted the benefits of women in corporate leadership roles and was embodied by the bronze sculpture near the New York Stock Exchange.
Before joining State Street, Tisdalle was head of marketing for OppenheimerFunds and a managing director at Ogilvy. He also served as head of Saffron Brand Consultants, where he implemented brand strategies for Goldman Sachs, Bain & Co, KPMG and Swiss Re.
At TIAA he will be responsible for brand and advertising strategy and execution, creative services, paid and social media and all marketing for TIAA’s institutional, wealth advisor and consumer channels, reporting to CMO Marty Willis.
“Stephen is a creative visionary who will ensure that TIAA captivates people working in higher education and other purpose-driven professions so we can educate them about the opportunity they have to secure the peace of mind that comes from creating lifetime income,” said TIAA president and CEO Thasunda Brown Duckett.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
