State Street Advisors chief marketing officer Stephen Tisdalle is heading to TIAA, where he will take on the newly created role of chief brand and demand generation officer, effective Nov. 22.
At State Street, Tisdalle and his team created the Fearless Girl campaign that spotlighted the benefits of women in corporate leadership roles and was embodied by the bronze sculpture near the New York Stock Exchange.
Before joining State Street, Tisdalle was head of marketing for OppenheimerFunds and a managing director at Ogilvy. He also served as head of Saffron Brand Consultants, where he implemented brand strategies for Goldman Sachs, Bain & Co, KPMG and Swiss Re.
At TIAA he will be responsible for brand and advertising strategy and execution, creative services, paid and social media and all marketing for TIAA’s institutional, wealth advisor and consumer channels, reporting to CMO Marty Willis.
“Stephen is a creative visionary who will ensure that TIAA captivates people working in higher education and other purpose-driven professions so we can educate them about the opportunity they have to secure the peace of mind that comes from creating lifetime income,” said TIAA president and CEO Thasunda Brown Duckett.