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| Bill Meierling |
Bill Meierling, who was CMO and EVP-external relationships & strategic partnerships at the American Legislative Exchange Council since 2013, has joined the International Franchise Association.
As VP-strategic communications & marketing, Meierling will support IFA’s mission to protect, promote and enhance franchising that supports 7.6M jobs and contributes $675B to the US economy.
Prior to ALEC, Meierling had strategic communications and policy experience at United Way Worldwide, Edelman and OpinionMakers International, where he was a founding partner.
“Bill’s experience implementing public affairs and marketing campaigns that drive member value, increase revenue and innovate our product offerings will be critical to IFA as the franchise sector leads the economic recovery and continues to grow,” said Matt Haller, IFA CEO.
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