Facebook head of US brand & consumer marketing Kyle Christensen is heading to online gaming operator PointsBet, where he will take on the post of US chief marketing officer.
At Facebook, Christensen led the company's first-ever brand marketing campaign, More Together, as well as handled the launch of Facebook's video platform, Facebook Watch.
Before coming to Facebook, he was vice president of marketing at National Geographic TV, manager of global creative marketing for original films and series at Netflix, and global interactive marketing manager at Warner Bros.
In his new post, Christensen will oversee PointsBet's overall marketing strategy, working with core partners to drive product growth and gain overall market share. He will report to PointsBet US chief operating officer Johnny Aitken.
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