Brunswick Group has hired Cheryl Heinonen, who was Macy's senior VP of corporate communications from 2017 to January 2021, as a partner in its San Francisco outpost.
At Macy's, Heinonen was in charge of PR strategy, CSR, social impact, diversity-related matters and the leader of the retailer's COVID-19 response.
Earlier, she was senior VP, corporate relations and chief communications officer at Avon Products and senior VP and head of global stakeholder communications at Visa.
Heinonen also was managing director at Burson-Marsteller and head of its west coast corporate group.
Brunswick CEO Neal Wolin noted that Heinonen had helped leaders at high-profile companies navigate their critical issues.
"She will add even more capability to our strong and growing consumer industries team and enormous value to our global client base," he said.