Jane Bloomfield leaves the chief growth officer slot at data analytics and brand consulting company Kantar to become chief marketing officer at WPP brand transformation unit Landor & Fitch.
Before coming on board at Kantar, she served as global head of innovation at market research firm Hall & Partners.
In her new position, Bloomfield is responsible for developing business, marketing and communication strategies across the Landor & Fitch group. She will oversee the global marcoms team and PR agency relationship, as well as foster collaboration across Landor & Fitch’s 1,200 people in 19 studios worldwide.
“She has already earned a mighty reputation as a highly-skilled marketing practitioner but also as an inclusive and inspiring leader,” said Landor & Fitch CEO Jane Geraghty. “She is a delightful and positive person to have around, and we are very lucky to have her with us as we progress our business ambitions.”
Landor & Fitch clients include LEGO, Microsoft, Nike, Apple, Bang & Olufsen, Procter & Gamble, Singtel and T-Mobile.