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| Sandra Alcala |
Subject Matter adds Capitol Hill veteran Sandra Alcala to its government relations team. Alcala most recently served as chief of staff to Congressman Filemon Vela (D-TX). She was previously director of member services for the House Democratic Caucus and its chairman, Hakeem Jeffries. Before that, Alcala served as policy director for the Congressional Hispanic Caucus. “Sandra’s rich policy credentials and expertise in consensus building make her an invaluable hire,” said Subject Matter partner Steve Elmendorf, “Her blend of Member office, Congressional Caucus, federal agency, and private sector experience will greatly enhance our team’s ability to deliver on our client’s needs.”
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| Nate Skinner |
Onfido, an identity verification and authentication provider, appoints Nate Skinner, chief marketing officer. Skinner joins Onfido from Oracle, where he was senior vice president of global marketing for its advertising and customer experience business. He also held senior roles at Amazon Web Services, Salesforce and Borland. “His broad range of experience, from sales engineering, product marketing, competitive intelligence, and demand gen across the world’s largest enterprise SaaS companies, will be invaluable to Onfido as we continue to scale and grow our technology into new markets,” said Onfido chief executive officer Mike Tuchen.
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| Sandra Alcala |
Bill.com, which produces cloud-based software that automates back-office financial processes for businesses, names Sarah Acton chief marketing officer. Acton joins Bill.com from wearables company Athos, where she was vice president of sales and marketing. Her previous positions include senior director, brand marketing at LinkedIn and senior director, consumer marketing at Yahoo!. Reporting to Bill.com CEO and founder René Lacerte, Acton will be a member of the company’s executive leadership team. “Sarah brings a wealth of marketing experience to Bill.com from building leading global brands across both business and consumer markets,” said Lacerte.
The Ladies Professional Golf Association names Chad Coleman CMO, effective Feb. 3. Coleman was most recently chief brand officer at YouTube channel Dude Perfect... Strategic Objectives promotes Sadie Tory and Saul Lewis to VP... Signal Group ups Scott Lusk and Jess McCarron to managing directors.
The Walt Disney Company names Asad Ayaz to lead its newly established enterprise marketing and brand organization... Kaiser Permanente, which provides integrated healthcare services, is bringing on Beth Leonard as SVP and chief public affairs officer, effective Feb. 2. Leonard was most recently chief corporate affairs officer at Walgreens Boots Alliance... AIC Hotel Group, which operates such brands as Nobu Hotels, Hard Rock Hotels, AVA Resort and Spa and the UNICO Collection, hires Delia Osegueda as VP, global partnerships.
Sarah Knakmuhs, who formerly led H/Advisors Abernathy’s DC office, is joining the Financial Services Forum as chief communications and strategy officer.
Brian Hughes, chief of staff at NASA, has joined Mercury Public Affairs as a partner in its Tallahassee office.
Narrative Strategies brings on Stacia Tipton as managing director... Prosek Partners promotes Deirdre Bolton, Josh Clarkson and Jon Schwartz to partner... YAP Global, an international digital assets PR firm, promotes Otto Jacobsson, who has served as CFO of the firm since 2020, to CEO. 
