Horizon Media names Latraviette Smith-Wilson chief marketing and equity officer, a newly created role, effective Feb. 14. Smith-Wilson comes to Horizon from Essence Communications, where she most recently served as chief strategy & engagement officer. She was previously SVP, communications & strategy at Sundial Brands, senior advisor to the president & CEO at the National Urban League and VP p, global diversity & inclusion at American Express. In her new post, Smith-Wilson will serve on the Horizon executive board and global task force as well as lead its marketing committee. “Beyond her track record of successes, her engaging leadership style, and the platform and recognitions she’s earned, Latraviette brings a transformative nature; she’s an exceptional addition as we continue to drive industry change,” said Horizon Media founder and CEO Bill Koenigsberg.
Forefront Communications hires Jed Hamilton as SVP and head of client service. Hamilton was previously a managing director at ICR. He has also served as a director at Cognito and head of North America at Apectus Group, a tech-focused agency. At Forefront, Hamilton will be responsible for overseeing all client activity and relationships across its client base of more than 30 capital markets and fintech firms. “Jed’s deep experience as a leader in marketing and communications for capital markets and fintech firms makes him the ideal person to oversee our client relationships and drive the PR, content and digital programs that propel our clients’ businesses,” said Forefront managing partner Eric Soderberg.
The Recording Academy hires John Loken as EVP of marketing. Loken joins the organization from Endeavor/IMG Events, where he was SVP of consumer marketing. He previously served as EVP of marketing & distribution at Ticketmaster and senior vice president of tour marketing at Live Nation Concerts. Loken also runs an The Experience Factory, an events workshop aimed at creating immersive experiences that inspire participants to take personal action. In his new post, Loken will oversee creative services, brand communication, social media, email marketing, merchandising, analytics and advertising.
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