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| Latraviette Smith-Wilson |
Horizon Media names Latraviette Smith-Wilson chief marketing and equity officer, a newly created role, effective Feb. 14. Smith-Wilson comes to Horizon from Essence Communications, where she most recently served as chief strategy & engagement officer. She was previously SVP, communications & strategy at Sundial Brands, senior advisor to the president & CEO at the National Urban League and VP p, global diversity & inclusion at American Express. In her new post, Smith-Wilson will serve on the Horizon executive board and global task force as well as lead its marketing committee. “Beyond her track record of successes, her engaging leadership style, and the platform and recognitions she’s earned, Latraviette brings a transformative nature; she’s an exceptional addition as we continue to drive industry change,” said Horizon Media founder and CEO Bill Koenigsberg.
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| Jed Hamilton |
Forefront Communications hires Jed Hamilton as SVP and head of client service. Hamilton was previously a managing director at ICR. He has also served as a director at Cognito and head of North America at Apectus Group, a tech-focused agency. At Forefront, Hamilton will be responsible for overseeing all client activity and relationships across its client base of more than 30 capital markets and fintech firms. “Jed’s deep experience as a leader in marketing and communications for capital markets and fintech firms makes him the ideal person to oversee our client relationships and drive the PR, content and digital programs that propel our clients’ businesses,” said Forefront managing partner Eric Soderberg.
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| John Loken |
The Recording Academy hires John Loken as EVP of marketing. Loken joins the organization from Endeavor/IMG Events, where he was SVP of consumer marketing. He previously served as EVP of marketing & distribution at Ticketmaster and senior vice president of tour marketing at Live Nation Concerts. Loken also runs an The Experience Factory, an events workshop aimed at creating immersive experiences that inspire participants to take personal action. In his new post, Loken will oversee creative services, brand communication, social media, email marketing, merchandising, analytics and advertising.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
