Marina Maher Communications brings on Diana Farina as group senior vice president, client excellence, a newly created role. Farina joins MMC from WPP, where she was a core team lead on its Pfizer business. She previously held positions at Evoke and Digitas Health. At MMC, Farina will focus on creating ways to service strategic client relationships, advancing integrated workflow across the agency and ensuring a seamless experience for clients across geographies and disciplines. "Her appetite for excellence and strong interpersonal and relationship-building skills are exactly what we're seeing clients are seeking," said MMC managing director, business strategist Ivette Sanz Osso.
Inkhouse promotes Anne Baker to executive vice president and assistant general manager in California. Baker became the agency's first West Coast team member in early 2014, and most recently served as a senior vice president. She was previously an account executive with Solomon McCown and worked on the city desk at the Boston Globe. In her new post, she will help oversee Inkhouse's operations in the San Francisco Bay Area and Sacramento as well as Southern California, including Los Angeles and San Diego, while spearheading the healthcare and wellness practice. Inkhouse president Jason Morris said Baker "inspires great work from teams, cares so much about our clients and has been one of the major contributors to our success on the West Coast."
ChowNow, which provides online ordering and marketing for independent restaurants, names Karene Tropen chief marketing officer. Tropen joins the company from online publishing platform Medium, where she was senior vice president of marketing and content. Before that, she served as senior director of marketing at Disney+ and also held executive marketing posts at NBCUniversal and Netflix. In her new post, Tropen will lead ChowNow's brand, design, growth, product marketing and communications teams. "Karene's experience with elevating both a brand and the independent storytellers that bring that brand to life aligns perfectly with our marketing goals," said ChowNow co-founder and CEO Chris Webb.