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| Diana Farina |
Marina Maher Communications brings on Diana Farina as group senior vice president, client excellence, a newly created role. Farina joins MMC from WPP, where she was a core team lead on its Pfizer business. She previously held positions at Evoke and Digitas Health. At MMC, Farina will focus on creating ways to service strategic client relationships, advancing integrated workflow across the agency and ensuring a seamless experience for clients across geographies and disciplines. "Her appetite for excellence and strong interpersonal and relationship-building skills are exactly what we're seeing clients are seeking," said MMC managing director, business strategist Ivette Sanz Osso.
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| Anne Baker |
Inkhouse promotes Anne Baker to executive vice president and assistant general manager in California. Baker became the agency's first West Coast team member in early 2014, and most recently served as a senior vice president. She was previously an account executive with Solomon McCown and worked on the city desk at the Boston Globe. In her new post, she will help oversee Inkhouse's operations in the San Francisco Bay Area and Sacramento as well as Southern California, including Los Angeles and San Diego, while spearheading the healthcare and wellness practice. Inkhouse president Jason Morris said Baker "inspires great work from teams, cares so much about our clients and has been one of the major contributors to our success on the West Coast."
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| Karene Tropen |
ChowNow, which provides online ordering and marketing for independent restaurants, names Karene Tropen chief marketing officer. Tropen joins the company from online publishing platform Medium, where she was senior vice president of marketing and content. Before that, she served as senior director of marketing at Disney+ and also held executive marketing posts at NBCUniversal and Netflix. In her new post, Tropen will lead ChowNow's brand, design, growth, product marketing and communications teams. "Karene's experience with elevating both a brand and the independent storytellers that bring that brand to life aligns perfectly with our marketing goals," said ChowNow co-founder and CEO Chris Webb.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
