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| Meriel McCaffery |
Ford Hutman Media, which focuses on clients in the life sciences sector, names Meriel McCaffery vice president, head of corporate communications. McCaffery most recently served as director at Wachsman. Before that, she was senior director, corporate and strategy at W2O (now Real Chemistry). Her expertise includes executive positioning, product launches, digital communications integration, influencer identification and engagement, media outreach and branding. “Meriel has had a legacy of success advising the leaders of today’s most influential and innovative companies throughout her career,” said Ford Hutman Media CEO Rachel Ford Hutman.
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| Calvin Daniels |
Solution Tree, an educational publisher and professional development provider, names Calvin Daniels chief marketing officer. Daniels joins the company from global pharmaceutical company UCB, where he served as customer experience marketing lead. He was previously director of consumer marketing at Roche and held several senior marketing posts at Eli Lilly. At Solution Tree, Daniels will lead and drive the company’s enterprise marketing strategy and develop and implement a corporate strategic marketing plan to addresses all products, content, partners, distribution channels and customer touchpoints. “Calvin brings a comprehensive understanding and demonstrated performance of highly successful full-spectrum marketing, branding, and communications initiatives,” said Solution Tree president Ed Ackerman.
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| Richard Fenning |
Sherlock Communications appoints Richard Fenning as director of search engine optimization. Fenning was most recently SEO manager at ecommerce group Americanas s.a. in Rio de Janeiro. Before that, he worked at Mercado Libre in Buenos Aires as SEO Team Leader. In his new role, Fenning will lead the growth and expansion of a team of specialists across technical search, performance, content and digital PR. While he will primarily be based at the company’s offices in Brazil, he will collaborate with Sherlock Communications’ staff across its operations in Latin America. “Having Richard on the team will be highly beneficial for our clients as we now have the ability to provide even higher quality and ROI on all our SEO projects,” said Sherlock Communications managing partner Patrick O’Neill.
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| Kathryn Pratt |
Saucony, a running shoe and apparel company, appoints Kathryn Pratt as chief marketing officer. Pratt comes to the company from LLBean, where she most recently served as director of brand engagement. Before joining LLBean, she was group vp, marketing at Kenneth Cole Productions. At Saucony, Pratt will provide strategic development and execution of the company’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, digital strategies, international growth initiatives, and expansion of Originals, its heritage lifestyle business. “Kathryn’s deep expertise in global marketing and thought leadership will help us further develop and implement strategic initiatives focused on future expansion,” said Saucony global brand president Anne Cavassa.
Sphere Entertainment Co., an entertainment holding company that owns the Sphere event venue in Nevada and New York-based regional sports network chain MSG Networks, names Karen Laureano-Rikardsen global head of corporate marketing and communications....Fender Musical Instruments Corporation appoints Christina Stejskal as chief communications officer, a new position at the company....Herringbone, a digital marketing platform backed by Trinity Hunt Partners, names Dan Hinckley head of AI.
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.
