Ford Hutman Media, which focuses on clients in the life sciences sector, names Meriel McCaffery vice president, head of corporate communications. McCaffery most recently served as director at Wachsman. Before that, she was senior director, corporate and strategy at W2O (now Real Chemistry). Her expertise includes executive positioning, product launches, digital communications integration, influencer identification and engagement, media outreach and branding. “Meriel has had a legacy of success advising the leaders of today’s most influential and innovative companies throughout her career,” said Ford Hutman Media CEO Rachel Ford Hutman.
Solution Tree, an educational publisher and professional development provider, names Calvin Daniels chief marketing officer. Daniels joins the company from global pharmaceutical company UCB, where he served as customer experience marketing lead. He was previously director of consumer marketing at Roche and held several senior marketing posts at Eli Lilly. At Solution Tree, Daniels will lead and drive the company’s enterprise marketing strategy and develop and implement a corporate strategic marketing plan to addresses all products, content, partners, distribution channels and customer touchpoints. “Calvin brings a comprehensive understanding and demonstrated performance of highly successful full-spectrum marketing, branding, and communications initiatives,” said Solution Tree president Ed Ackerman.
Sherlock Communications appoints Richard Fenning as director of search engine optimization. Fenning was most recently SEO manager at ecommerce group Americanas s.a. in Rio de Janeiro. Before that, he worked at Mercado Libre in Buenos Aires as SEO Team Leader. In his new role, Fenning will lead the growth and expansion of a team of specialists across technical search, performance, content and digital PR. While he will primarily be based at the company’s offices in Brazil, he will collaborate with Sherlock Communications’ staff across its operations in Latin America. “Having Richard on the team will be highly beneficial for our clients as we now have the ability to provide even higher quality and ROI on all our SEO projects,” said Sherlock Communications managing partner Patrick O’Neill.
Saucony, a running shoe and apparel company, appoints Kathryn Pratt as chief marketing officer. Pratt comes to the company from LLBean, where she most recently served as director of brand engagement. Before joining LLBean, she was group vp, marketing at Kenneth Cole Productions. At Saucony, Pratt will provide strategic development and execution of the company’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, digital strategies, international growth initiatives, and expansion of Originals, its heritage lifestyle business. “Kathryn’s deep expertise in global marketing and thought leadership will help us further develop and implement strategic initiatives focused on future expansion,” said Saucony global brand president Anne Cavassa.