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| Terry Mertens |
Motion hires Terry Mertens as VP, group creative director. Mertens joins the firm from advertising agency Plan B, where he directed the efforts of the creative department for over 12 years. He has also served as creative director at SynchronUs and Tenthirty Advertising. At Motion, Mertens will be leading the writing division of the agency’s creative department and assisting with clients across categories including healthcare, manufacturing and retail. “Motion is made up of curious thinkers, problem solvers and strategic storytellers—Terry has already showcased these qualities among so many more and will be a great fit to our team,” said Motion founder and CEO Kimberly Eberl.
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| Sachin Puri |
WP Engine, which develops products and services for WordPress users, appoints Sachin Puri as senior vice president and CMO. Puri was most recently VP of marketing at McAfee. He has also served as global head of performance marketing at eBay. In his new position, Puri will be responsible for WP Engine’s global marketing strategy, execution, and performance, including brand, content and digital marketing. “Sachin brings critical expertise and proven success in leading eCommerce, performance marketing, customer lifecycle management, and brand experience for Fortune 500 companies,” said WP Engine chairwoman and CEO Heather Brunner.
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| Oswald Méndez |
Canela Media, a minority and female-owned company focused on developing digital media experiences for the Hispanic community, brings on Oswald Méndez as CMO, a newly created position at the company. Méndez has served as EVP of marketing at BBC America, and chief marketing officer at MundoFox. At Canela, Méndez will be responsible for overseeing all marketing functions for the company, including paid, earned, owned and shared efforts across consumer and business to business marketing and publicity, ad sales marketing, community management, creative services, insights, and audience acquisition and retention strategies. “His experience in the entertainment and media industry are instrumental for the continued growth and success of the company,” said Canela Media founder and CEO Isabel Rafferty.
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
Evan Shenkman, who has 25 years of law firm experience, is now a partner at professional services firm Baretz+Brunelle. He helped design and implement the first generative AI product for legal professionals.
Accenture brings on Emma Chalwin as CMO, effective Oct. 1. Chalwin joins Accenture from Workday, where she also served as CMO, with responsibility for building the brand and driving customer demand in markets around the world... The Vitamin Shoppe appoints Kimberley Gardiner EVP, chief marketing and growth officer. She joins from Tractor Supply Company... Fluent, a provider of commerce media solutions, names Jeanniey Walden as CMO.
maslansky + partners, a specialist consultancy within Omnicom Public Relations, names founding partner Keith Yazmir president of the firm... The National Football League Players Association names Matt Taylor chief communications officer, effective Sept. 8... Repay Holdings Corporation, a provider of bill payment solutions, appoints Charles Nabhan as head of investor relations.
Bospar hires veteran technology, cybersecurity and healthcare sector journalist and content creator Doug Olenick as tech and healthcare content director... The Huntington National Bank appoints Ameesh Vakharia as EVP and chief marketing and digital products officer, a newly created role... SDA International, a Honolulu-based strategic communications firm, promotes Cassie Kim to SVP. 
