Tucker Carlson
Tucker Carlson

Tucker Carlson, a guy who doesn’t like to leave his compound in Maine, traveled to Stockton, CA, on Sept. 24 to pay tribute to Sonny Barger, who founded the Oakland chapter of the Hells Angels in 1957.

More than 7,000 bikers attended the funeral held at Stockton 99 Speedway.

Attired in a sports jacket, button-down shirt and chinos, Carlson stood out like a sore thumb among the sea of black leather jacket-wearing bikers.

Carlson told the audience they should follow Barger’s credo of “Stand tall, stay loyal, remain free and always value honor.”

He also said president Biden should be repeating Barger’s words every day as he salutes the flag.

Carlson did not mention Barger’s long rap sheet.

The SFGate, the digital arm of the San Francisco Chronicle, reports that Barger was sentenced to six years in prison for conspiring to violate federal explosives laws, convicted of aggravated assault for beating his ex-wife and was charged with attempted murder, kidnapping and racketeering.

That’s the guy that Tucker paid tribute to. The trek to Stockton was all about Carlson, who is as blueblooded as they come, to create a tough guy facade.

Another PR embarrassment for Trump. Digital World Acquisition Corp., the SPAC that is supposed to take Trump Media and Technology Corp. public, has changed its corporate address, according to the Financial Times.

It now uses 3109 Grand Ave, #450 in Miami as its principal corporate address.

That’s the site of a UPS Store that is located between an Italian restaurant and a nail salon.

The FT suspects the UPS location is a way for cash-strapped DWAC to save some money.

UPS charges $50 for a mailbox.

DWAC previously was housed in a WeWork in Miami’s Brickell Center Centre, paying $15K a month for space and administrative support.

Its stock is trading at $17.68, far off the $97.54 high that it hit in March.

Prior to industry consolidation, the airline business used to be a very competitive one.

United, Delta, American, TWA, Pan Am, Eastern Air Lines and Continental would spend millions of advertising dollars to woo passengers.

Those ads were pulled in the event of a plane crash due to a deal with media outlets.

Publishers would be liable for a “make-good” if an ad ran after an airline disaster.

I was thinking about the airline crashes after being bombarded by financial services ads during the current stock market “crash.”

Battered investors these days are not inclined to make the plunge into the current shaky market.

The opposite is more likely.

So why are Fisher Investments, Fidelity, Ameriprise Financial and TD Ameritrade advertising on TV?

Though it appears to be a waste of money, there is a reason behind the financial services advertising madness.

The companies are following that old advertising chestnut: When times are good you should advertise. When times are bad you must advertise.