 |
| Catherine Sullivan, Rebecca Grant, Melanie Mitchem |
BCW has revamped its global communications, brand and marketing functions.
Catherine Sullivan, who was EVP-global communications at BCW, is upped to global chief communications officer of the BCW Group, which includes BCW, GCI Health, AxiCom, Direct Impact, Goodfuse, HZ and Prime Policy Group.
She joined BCW’s predecessor company, Burson-Marsteller in 2014 following stints at Porter Novelli, MSL, Publicis Dialog, Gibbs & Soell (now G&S Business Communications) and Cohn & Wolfe.
Sullivan reports to CEO Donna Imperato, who said: “No one knows our industry, the issues and the opportunities better than Catherine.”
Rebecca Grant has been named global chief brand officer, responsible for supporting BCW’s Moving People brand promise. She will oversee proprietary research, thought leadership, tools and campaigns that comprise the Moving People platform.
Grant, a 12-year veteran of the firm, will continue in her role as BCW’s UK chief. Before BCW, she was at Cohn & Wolfe, Weber Shandwick, Red Consultancy and MSL.
BCW also announced that Melanie Mitchem recently joined the firm as EVP, global marketing to raise its visibility in the marketplace. She was SVP, executive director of global communications and PR at FCB Global.
Earlier, Mitchem ran her own firm, M2, handling luxury, and philanthropic brands and did stints at IPG’s Mediabrands and Universal, as well as Omnicom’s PHD Media and BBDO units.
WPP owns BCW.
The Walt Disney Company names Asad Ayaz to lead its newly established enterprise marketing and brand organization... Kaiser Permanente, which provides integrated healthcare services, is bringing on Beth Leonard as SVP and chief public affairs officer, effective Feb. 2. Leonard was most recently chief corporate affairs officer at Walgreens Boots Alliance... AIC Hotel Group, which operates such brands as Nobu Hotels, Hard Rock Hotels, AVA Resort and Spa and the UNICO Collection, hires Delia Osegueda as VP, global partnerships.
Sarah Knakmuhs, who formerly led H/Advisors Abernathy’s DC office, is joining the Financial Services Forum as chief communications and strategy officer.
Brian Hughes, chief of staff at NASA, has joined Mercury Public Affairs as a partner in its Tallahassee office.
Narrative Strategies brings on Stacia Tipton as managing director... Prosek Partners promotes Deirdre Bolton, Josh Clarkson and Jon Schwartz to partner... YAP Global, an international digital assets PR firm, promotes Otto Jacobsson, who has served as CFO of the firm since 2020, to CEO. 
Cindy Leggett-Flynn, who most recently led communications at Credit Suisse, is coming on board at Swiss multinational private bank and wealth management firm Julius Baer Group as group head of communications.
