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| Ilyse Veron |
Rational 360 hires Ilyse Veron as SVP, working with the firm’s healthcare practice. Veron was most recently head of US strategic partnerships and PR at Darmiyan, a biotech firm that works on treatments for Alzheimer’s. She has also served as a senior health marketing advisor at the US Centers for Disease Control and Prevention, a reporter and producer at PBS and a reporter at Congressional Quarterly. At Rational 360, she specializes in leading campaigns and partnerships focused on disease prevention and treatment. “Our strong and growing healthcare practice will be elevated by Ilyse’s deep experience leading patient-centered healthcare and health technology public relations campaigns, on top of her Emmy award-winning business journalism,” said Rational 360 CEO and managing partner Patrick Dorton.
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| Brandon Hunt |
First Tech Federal Credit Union, the nation's eighth-largest credit union, names Brandon Hunt chief marketing officer. Hunt was most recently head of marketing for Nike's digital product organization. Prior to Nike, he was chief marketing officer at Vesta Home and vice president of growth and digital marketing at e-commerce company The/Studio. At First Tech, Hunt is charged with promoting the brand and accelerating growth and member engagement. “Brandon is a high energy, highly collaborative leader who will build on the strategies we have in place to set a course for accelerated growth and member engagement," said First Tech president and CEO Greg Mitchell.
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| Tracy Garbowski |
Carbone Fine Food appoints Tracy Garbowski as executive vice president of marketing. Garbowski was most recently vice president of marketing and e-commerce at That’s How We Roll, a healthy snack brand that was acquired by Hail Celestial Group in 2021. She was previously director, brand marketing at Cholula Food Company, and has also held a variety of marketing positions at The Dannon Company. "Her wealth of CPG knowledge and proven success will be invaluable in ushering in new growth for the brand,” said Carbone Fine Food CEO Eric Skae.
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, an SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.
