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| Ilyse Veron |
Rational 360 hires Ilyse Veron as SVP, working with the firm’s healthcare practice. Veron was most recently head of US strategic partnerships and PR at Darmiyan, a biotech firm that works on treatments for Alzheimer’s. She has also served as a senior health marketing advisor at the US Centers for Disease Control and Prevention, a reporter and producer at PBS and a reporter at Congressional Quarterly. At Rational 360, she specializes in leading campaigns and partnerships focused on disease prevention and treatment. “Our strong and growing healthcare practice will be elevated by Ilyse’s deep experience leading patient-centered healthcare and health technology public relations campaigns, on top of her Emmy award-winning business journalism,” said Rational 360 CEO and managing partner Patrick Dorton.
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| Brandon Hunt |
First Tech Federal Credit Union, the nation's eighth-largest credit union, names Brandon Hunt chief marketing officer. Hunt was most recently head of marketing for Nike's digital product organization. Prior to Nike, he was chief marketing officer at Vesta Home and vice president of growth and digital marketing at e-commerce company The/Studio. At First Tech, Hunt is charged with promoting the brand and accelerating growth and member engagement. “Brandon is a high energy, highly collaborative leader who will build on the strategies we have in place to set a course for accelerated growth and member engagement," said First Tech president and CEO Greg Mitchell.
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| Tracy Garbowski |
Carbone Fine Food appoints Tracy Garbowski as executive vice president of marketing. Garbowski was most recently vice president of marketing and e-commerce at That’s How We Roll, a healthy snack brand that was acquired by Hail Celestial Group in 2021. She was previously director, brand marketing at Cholula Food Company, and has also held a variety of marketing positions at The Dannon Company. "Her wealth of CPG knowledge and proven success will be invaluable in ushering in new growth for the brand,” said Carbone Fine Food CEO Eric Skae.
Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.
