Rational 360 hires Ilyse Veron as SVP, working with the firm’s healthcare practice. Veron was most recently head of US strategic partnerships and PR at Darmiyan, a biotech firm that works on treatments for Alzheimer’s. She has also served as a senior health marketing advisor at the US Centers for Disease Control and Prevention, a reporter and producer at PBS and a reporter at Congressional Quarterly. At Rational 360, she specializes in leading campaigns and partnerships focused on disease prevention and treatment. “Our strong and growing healthcare practice will be elevated by Ilyse’s deep experience leading patient-centered healthcare and health technology public relations campaigns, on top of her Emmy award-winning business journalism,” said Rational 360 CEO and managing partner Patrick Dorton.
First Tech Federal Credit Union, the nation's eighth-largest credit union, names Brandon Hunt chief marketing officer. Hunt was most recently head of marketing for Nike's digital product organization. Prior to Nike, he was chief marketing officer at Vesta Home and vice president of growth and digital marketing at e-commerce company The/Studio. At First Tech, Hunt is charged with promoting the brand and accelerating growth and member engagement. “Brandon is a high energy, highly collaborative leader who will build on the strategies we have in place to set a course for accelerated growth and member engagement," said First Tech president and CEO Greg Mitchell.
Carbone Fine Food appoints Tracy Garbowski as executive vice president of marketing. Garbowski was most recently vice president of marketing and e-commerce at That’s How We Roll, a healthy snack brand that was acquired by Hail Celestial Group in 2021. She was previously director, brand marketing at Cholula Food Company, and has also held a variety of marketing positions at The Dannon Company. "Her wealth of CPG knowledge and proven success will be invaluable in ushering in new growth for the brand,” said Carbone Fine Food CEO Eric Skae.