APCO Worldwide hires Christina Saull as a senior director in its Washington, DC office. Prior to joining APCO, Saull was director of corporate communications at the Metropolitan Washington Airports Authority, which operates Reagan National and Dulles International airports and the Dulles Toll Road. In this role, she drove internal and external communications, leading crisis communication planning and response, media relations and serving as lead public information officer and spokesperson for the organization. “Christina brings a fresh perspective on key challenges for companies in transportation, critical infrastructure, travel and tourism and global supply chain,” said Licy M. Do Canto managing director of APCO’s DC office.
Edelman promotes Bianca Freedman to CEO of the firm’s Canadian region. Freedman, who has been interim CEO since October 2022, was previously chief operating officer, Canada. Before joining Edelman, she held several executive marketing and communications positions at Walmart. Freedman now oversees Edelman’s five offices across Canada, reporting to global president and chief operating officer Matthew Harrington. “Bianca has brought a wealth of experience and excellent strategic and leadership skills to Edelman Canada,” says Harrington.
Ketner Group Communications promotes Kirsty Goodlett to VP of marketing. Goodlett has been director of marketing at the agency since 2019. She was previously marketing manager at Rustici Software. In her new role, Goodlett will be responsible for overseeing all aspects of Ketner Group marketing, supporting new business and market development, and continuing to contribute to the overall strategic direction of the agency. “Her vision has resulted in increased agency awareness and new business success,” said Ketner Group president Catherine Seeds. “Kirsty is also an amazing and strategic agency leader and mentor to the team.”