Prosek Partners brings on Michelle Mandara, former head of broadcast communications at Meta, as a managing director. Mandara designed and launched the go-to-market broadcast strategy for Meta’s rebrand and worked closely with its executive team to develop 75+ consumer and broadcast campaigns annually. Before coming to Meta, she was director of media relations for the Nintendo account at Golin; VP, media at Lippe Taylor; and PR director for MSG Entertainment. At Prosek, Mandara will focus on consumer, technology and broadcast media, as well as working with the agency’s digital and influencer teams. “Michelle’s impressive background in both technology and consumer, combined with her infectious personality and entrepreneurial spirit, will be a great addition to the Prosek team,” said Prosek founder and managing partner Jen Prosek.
Seven Letter names Michael Ricci, who was most recently director of communications for Maryland Governor Larry Hogan, as a partner. Ricci previously served as director of communications for House Speaker Paul Ryan, as well as chief speechwriter and deputy director of communications for Speaker John Boehner. While with Hogan, Ricci led the state’s PR response to the COVID-19 pandemic, coordinating daily press conferences, developing a multi-phase marketing campaign, and leveraging social media to connect directly with constituents. “You can’t find a steadier hand in navigating crisis than Mike Ricci,” said Seven Letter founding partner and CEO Erik Smith. “His extensive background in the public sector makes him a tremendous resource both for our team internally and for the clients with whom we partner.” Seven Letter has also brought on Kobina Yankah, an Emmy award-winning creator who formerly led the in-house creative team for the Democratic Congressional Campaign Committee, as creative director for Seven Letter Labs, the firm’s technology-enabled advertising and creative services offering.
|Tatiana Rosado, Kristie Deptula Farinha, Cassandra Small|
Quinn PR promotes Tathiana Rosado, Kristie Deptula Farinha and Cassandra Small to EVP. All three were previously SVPs at the firm. Rosado will lead the firm’s Miami office, Farniha heads up the Los Angeles team as EVP, and Small is the new EVP of the New York office. In their new roles, they are responsible for achieving the firm’s expansion goals, bringing in new business, networking and attending global conferences. “Tathiana, Kristie and Cassie are best-in-class in all areas of our expertise -- travel, hospitality, food, wine, spirits, residential, retail, commercial real estate, entertainment and economic development,” said Quinn president Florence Quinn.
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