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| Mitch Germann |
FleishmanHillard promotes Mitch Germann to global managing director of its retail, sports and lifestyle sector. Germann is currently a senior partner in FH’s San Francisco office, where he leads the consumer brand team. He also oversees a portfolio of the agency’s retail, sports and lifestyle clients as part of FHX, the agency’s client experience initiative. He previously served as senior director, media relations at Nike; vice president, digital at Edelman; and VP of marketing and communications for the Sacramento Kings. In two earlier tours of duty at FH, he was a general manager, senior VP and senior partner in the agency’s LA office and a managing supervisor in its Kansas City office. In his new post, Germann will focus on building and maintaining relationships with media, creators, influencers, athletes, agents, events and venues in the sector. He will report to FH chief client experience officer Mark Mortell.
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| Michelle Froah |
Educational Testing Service, which develops such standardized tests as the TOEFL (Test of English as a Foreign Language) and GRE (Graduate Record Examination), hires Michelle Froah as global chief marketing officer. Froah comes to ETS from MetLife, where she served as senior VP of global brand and marketing. She previously led marketing, sales and operations functions for companies including Samsung Electronics America, Kimberly-Clark, and Procter & Gamble. In her new post, Froah will be responsible for building ETS’s marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement. “Michelle’s impressive track record of launching and building worldwide brands across industries will be a great addition to our team,” said ETS CEO Amit Sevak.
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| Erez Yereslove |
Culture Partners, a culture management consulting firm, brings on former eBay COO, marketing Erez Yereslove as CMO. Yereslove was most recently CMO and chief operating officer at financial services company TIFIN. He has also held senior marketing posts at eHarmony, Fox Interactive Media and the Walt Disney Company. At Culture Partners, Yereslove will lead all marketing initiatives to drive growth for the company and position its Culture Equation Journey that tangibly connects the impact culture has on a company’s growth. “Erez has a demonstrated history of success in driving business growth through the design and execution of comprehensive marketing programs,” said Culture Partners CEO Joe Terry.
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70,000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
