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| Mitch Germann |
FleishmanHillard promotes Mitch Germann to global managing director of its retail, sports and lifestyle sector. Germann is currently a senior partner in FH’s San Francisco office, where he leads the consumer brand team. He also oversees a portfolio of the agency’s retail, sports and lifestyle clients as part of FHX, the agency’s client experience initiative. He previously served as senior director, media relations at Nike; vice president, digital at Edelman; and VP of marketing and communications for the Sacramento Kings. In two earlier tours of duty at FH, he was a general manager, senior VP and senior partner in the agency’s LA office and a managing supervisor in its Kansas City office. In his new post, Germann will focus on building and maintaining relationships with media, creators, influencers, athletes, agents, events and venues in the sector. He will report to FH chief client experience officer Mark Mortell.
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| Michelle Froah |
Educational Testing Service, which develops such standardized tests as the TOEFL (Test of English as a Foreign Language) and GRE (Graduate Record Examination), hires Michelle Froah as global chief marketing officer. Froah comes to ETS from MetLife, where she served as senior VP of global brand and marketing. She previously led marketing, sales and operations functions for companies including Samsung Electronics America, Kimberly-Clark, and Procter & Gamble. In her new post, Froah will be responsible for building ETS’s marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement. “Michelle’s impressive track record of launching and building worldwide brands across industries will be a great addition to our team,” said ETS CEO Amit Sevak.
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| Erez Yereslove |
Culture Partners, a culture management consulting firm, brings on former eBay COO, marketing Erez Yereslove as CMO. Yereslove was most recently CMO and chief operating officer at financial services company TIFIN. He has also held senior marketing posts at eHarmony, Fox Interactive Media and the Walt Disney Company. At Culture Partners, Yereslove will lead all marketing initiatives to drive growth for the company and position its Culture Equation Journey that tangibly connects the impact culture has on a company’s growth. “Erez has a demonstrated history of success in driving business growth through the design and execution of comprehensive marketing programs,” said Culture Partners CEO Joe Terry.
Stephanie Heise, who worked for Brunswick Group in New York, San Francisco and Beijing, has joined Invariant’s strategic communications and PA team.
WE Communications hires Edelman's Aidan Ryan as SVP, crisis and issues management... Coldwell Banker Real Estate brings on Brandon Newman as VP of marketing... FullSpeed Automotive, home to brands Grease Monkey, SpeeDee Oil Change & Auto Service and Kwik Kar, names Stacey Pool as CMO, effective May 28.
Kym White, who led Edelman’s health sector for over six years, joins Generate:Biomedicines as chief corporate affairs officer.
Sony Pictures Entertainment promotes Tahra Grant to EVP, chief communications officer... Razorfish appoints David MacDonald as retail and commerce experience practice leader... RLF Communications hires Betty Lin as creative director. She was with Hanesbrands.
The Levinson Group has hired Christina Pryor and Carla Amundaray-Gadea as senior directors in Washington and New York. 
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