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| Mitch Germann |
FleishmanHillard promotes Mitch Germann to global managing director of its retail, sports and lifestyle sector. Germann is currently a senior partner in FH’s San Francisco office, where he leads the consumer brand team. He also oversees a portfolio of the agency’s retail, sports and lifestyle clients as part of FHX, the agency’s client experience initiative. He previously served as senior director, media relations at Nike; vice president, digital at Edelman; and VP of marketing and communications for the Sacramento Kings. In two earlier tours of duty at FH, he was a general manager, senior VP and senior partner in the agency’s LA office and a managing supervisor in its Kansas City office. In his new post, Germann will focus on building and maintaining relationships with media, creators, influencers, athletes, agents, events and venues in the sector. He will report to FH chief client experience officer Mark Mortell.
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| Michelle Froah |
Educational Testing Service, which develops such standardized tests as the TOEFL (Test of English as a Foreign Language) and GRE (Graduate Record Examination), hires Michelle Froah as global chief marketing officer. Froah comes to ETS from MetLife, where she served as senior VP of global brand and marketing. She previously led marketing, sales and operations functions for companies including Samsung Electronics America, Kimberly-Clark, and Procter & Gamble. In her new post, Froah will be responsible for building ETS’s marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement. “Michelle’s impressive track record of launching and building worldwide brands across industries will be a great addition to our team,” said ETS CEO Amit Sevak.
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| Erez Yereslove |
Culture Partners, a culture management consulting firm, brings on former eBay COO, marketing Erez Yereslove as CMO. Yereslove was most recently CMO and chief operating officer at financial services company TIFIN. He has also held senior marketing posts at eHarmony, Fox Interactive Media and the Walt Disney Company. At Culture Partners, Yereslove will lead all marketing initiatives to drive growth for the company and position its Culture Equation Journey that tangibly connects the impact culture has on a company’s growth. “Erez has a demonstrated history of success in driving business growth through the design and execution of comprehensive marketing programs,” said Culture Partners CEO Joe Terry.
Narrative Strategies hires Chris Bissex as a managing director. Bissex was most recently deputy director of public affairs for the Federal Trade Commission... Marino promotes Elizabeth Latino to COO and managing director.... The Charlotte Hornets hire Big 12 Conference chief brand & business officer Tyrel Kirkham as CMO. 
Breakwater Strategy, a strategic insights and communications consultancy, brings on former CNN justice correspondent Jessica Schneider as a VP... Stratacomm, a DC-based firm, names Darren Scher chief operating and integration officer. Scher comes to the agency from Adfero, where he was most recently managing director... Dreamday hires Veronica Gauthier as SVP of growth... TextNow appoints Bonnie Herche as VP of marketing. Herche joins the company from Crain Communications.
DCI Group has hired Will Stevens, who has more than 20 years of
Imre names Fred Hickman EVP, group account lead. Hickman joins Imre from Klick, an agency that works with life sciences companies... Residence, a global network of creative companies, brings on Julian McBride as head of communications, a newly created role... Sherlock Communications, which has offices in Bogotå, Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo and Santiago, appoints Bianca Boucault, Maria Amelia Costa and Patricia Zylberman as managing directors.
Nick Mammano, who was president/CEO of the New Jersey Sports and Exposition Authority, has rejoined Mercury Public Affairs as a managing director in its Saddle Brook office.
