 |
| Jennifer Baum |
ICR has acquired Bullfrog + Baum, the 23-year-old PR shop focused on the hospitality, lifestyle, travel and consumer marketing sectors.
B+B represents clients such as Singapore Tourism Board, Mandarin Oriental Hotel Group, Black Tap Craft Burgers & Beer and chefs Bobby Flay and Laurent Tourondel.
The deal expands financial-oriented ICR’s consumer offerings in the health & wellness, restaurant and retail sectors.
ICR plans to merge B+B with its consumer business and create a new branded group with about 60 staffers.
Jennifer Baum, founder/CEO of B+B, and Seth Grugle, ICR partner and head of its lifestyle business, will head the new operation.
Tom Ryan, CEO of ICR, said the addition of B+B allows his firm to establish a new and distinct brand with significant scale, expertise and strong leadership so it can focus on its core corporate business.
ICR ranks No. 6 on O’Dwyer’s rankings of independent firms with 2022 fee income of $160.9M.
Why tracking macroeconomic, legislative and consumer confidence indicators is a beneficial habit for PR agency leaders to adopt.
For public relations agency owners planning to sell, preparation and investment across several key areas will yield the highest valuations and exit terms in 2026.
Kekst CNC represents the DallasNews Corp. as it gets acquired by Hearst Corp. for about $75M. The 140-year-old Dallas Morning News will join Hearst's 28 dailies.
