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PR News & Commentary

Last Updated: Tue., Feb. 7, 2023 @ 12:33 pm

Category: M&AReturn to Latest News

How to Recession-Proof Your Firm

Thu, Sep. 1, 2022

By Rick Gould

Rick GouldA few insights for PR firms that may be affected this year in the unanticipated event that a recession impacts their bottom line.

SEC Newgate Takes Stake in Global Strategy Group

Wed, Apr. 6, 2022

By Kevin McCauley

SECSEC Newgate, the Milan-based shop with 850 staffers in 43 offices in Europe, Asia, Australia and South America, has taken an investment stake in New York-based Global Strategy Group.

Ruder Finn Acquires Peppercomm

Thu, Mar. 31, 2022

By Kevin McCauley

BloomgardenRuder Finn has acquired Peppercomm, a firm that reported $9.2M in 2021 fee income for the 58th slot on O’Dwyer’s rankings of PR firms. (Updated)

Kekst CNC Works Extraction Oilís Merger

Mon, May 10, 2021

By Kevin McCauley

ExtractionKekst CNC handles Extraction Oil & Gas as it combines with Bonanza Creek Energy in what the Colorado companies bill as a “merger of equals.”

Predictions for PR Agencies in 2021

Fri, Jan. 15, 2021

By Art Stevens and Rich Jachetti

Art Stevens and Rich JachettiWhy 2021 is shaping up to be a banner year for the mergers and acquisitions landscape within the public relations world.


Ten Reasons to Get a PR Agency Valuation

Mon, Jan. 11, 2021

By Rick Gould

Rick GouldThere are a number of circumstances when it becomes beneficial for PR agency owners to have a valuation of their firms performed by a qualified outside advisory organization.

The Psychology of Buying

Mon, Oct. 19, 2020

By Art Stevens

Art StevensMany initial conversations between the seller of a PR firm and a potential buyer don’t yield a second one. Here's what sellers say are some of the things buyers should avoid when negotiating an acquitision.

Surviving the New Recession

Tue, Mar. 24, 2020

By Rick Gould

Rick Gould The PR industry has come to a sudden halt. Firms are losing clients as companies put a pause on their services and financial obligations. Here are some tips based on the experiences and lessons learned from the Great Recession of 2008 to assist agencies in surviving our “new” recession and, hopefully, thriving when it ends.

Looking Back 20 Years in 2020

Mon, Feb. 24, 2020

By Rick Gould

Rick GouldA lot has changed in the past two decades, and activity in the M&A PR world is no exception.

M&A Deal Essentials

Mon, Jan. 27, 2020

By Rich Jachetti

JachettiWhat information selling agencies should be prepared to provide in the early stages of an acquisition discussion with a potential buying agency.

Sard Verbinnen Tops Mergermarket Lists

Wed, Jan. 22, 2020

By Steve Barnes

MergermarketSard Verbinnen continued its streak at the top of Mergermarket’s rankings of PR advisors in the global merger market for 2019, both in terms of the number of deals and total deal value.

Sloane Works New York Life-Cigna Deal

Fri, Dec. 20, 2019

By Steve Barnes

Sloane & Co. is working as PR firm for New York Life as it announces an agreement to acquire Cigna’s group life and disability insurance business for $6.3 billion.

Why PR Agency Acquisition Discussions Fall Apart

Mon, Oct. 28, 2019

By Art Stevens

Art StevensWhether you’re actively considering acquiring another PR agency or wondering what you’d do if someone makes you an offer, there are numerous key factors you should always take into account.