PR & Marketing Communications News

Last Updated: Tue., Oct. 20, 2020 @ 4:26 pm

Category: M&AReturn to Latest News

The Psychology of Buying

Mon, Oct. 19, 2020

By Art Stevens

Art StevensMany initial conversations between the seller of a PR firm and a potential buyer don’t yield a second one.  Here's what sellers say are some of the things buyers should avoid when negotiating an acquitision.

Surviving the New Recession

Tue, Mar. 24, 2020

By Rick Gould

Rick Gould The PR industry has come to a sudden halt. Firms are losing clients as companies put a pause on their services and financial obligations. Here are some tips based on the experiences and lessons learned from the Great Recession of 2008 to assist agencies in surviving our “new” recession and, hopefully, thriving when it ends. (3 reader comments)

Looking Back 20 Years in 2020

Mon, Feb. 24, 2020

By Rick Gould

Rick GouldA lot has changed in the past two decades, and activity in the M&A PR world is no exception.

M&A Deal Essentials

Mon, Jan. 27, 2020

By Rich Jachetti

JachettiWhat information selling agencies should be prepared to provide in the early stages of an acquisition discussion with a potential buying agency.

Sard Verbinnen Tops Mergermarket Lists

Wed, Jan. 22, 2020

By Steve Barnes

MergermarketSard Verbinnen continued its streak at the top of Mergermarket’s rankings of PR advisors in the global merger market for 2019, both in terms of the number of deals and total deal value.

Sloane Works New York Life-Cigna Deal

Fri, Dec. 20, 2019

By Steve Barnes

Sloane & Co. is working as PR firm for New York Life as it announces an agreement to acquire Cigna’s group life and disability insurance business for $6.3 billion.

Why PR Agency Acquisition Discussions Fall Apart

Mon, Oct. 28, 2019

By Art Stevens

Art StevensWhether you’re actively considering acquiring another PR agency or wondering what you’d do if someone makes you an offer, there are numerous key factors you should always take into account.

Accenture’s Droga5 Acquisition: A Game Changer?

Mon, Apr. 22, 2019

By Rick Gould

Rick GouldAccenture’s acquisition of ad agency Droga5 may represent a new competitive threat for PR firms, but could also be a positive merger opportunity for agencies, particularly those with digital capabilities or aspirations.

AbMac Works $28B SunTrust Deal

Thu, Feb. 7, 2019

By Kevin McCauley

Tom JohnsonAbernathy MacGregor CEO Tom Johnson is advising Atlanta’s SunTrust Banks, which today agreed to a $28B acquisition by BB&T Corp. of Winston-Salem. Deal called "pivotal" for the banking industry.

Imre Acquires JMPR

Thu, Oct. 4, 2018

By Steve Barnes

Dave Imreimre has acquired Los Angeles-based JMPR, which specializes in the luxury, lifestyle and transportation industries.

Midsized Firms Boast Highest Profitability

Mon, Jul. 9, 2018

By Jon Gingerich

Gould+PartnersPR firms accounting for between $10 and $25 million in net revenues reported higher profitability than agencies of larger or smaller size, according to a Gould+Partners survey.

Adding Value with In-House Digital Capabilities

Wed, Oct. 4, 2017

By Rich Jachetti

Rich Jachetti Making digital capabilities a core part of your in-house service offerings is imperative when planning for future growth and increasing agency value in a competitive market. (2 reader comments)

Venture Capital and Public Relations: A Perfect Union

Thu, Sep. 14, 2017

By Todd Barrish

Todd Barrish PR firms have begun strategically targeting the venture capital community in an effort to drum up additional new business. But this competitive market makes the process of choosing a VC difficult. (1 reader comment)

Kekst Works Two EQT Transactions

Wed, Jul. 12, 2017

By Jon Gingerich

EQT PartnersKekst advised private equity group EQT Partners on its acquisition of pharmaceutical services firm Certara and the acquisition of the Port of Los Angeles' Global Gateway South.