Prosek Partners names Geoffrey Sidari as group director of data and analytics. Sidari comes to Prosek from WE Communications where he served as EVP of insights and analytics. Before joining WE, he led Airadis, a global analytics practice where he oversaw brand and communications analysis for such brands as BestBuy, Microsoft and T-Mobile. At Prosek, Sidari will spearhead the agency’s global data analytics practice, focused on delivering data-driven insights using a robust communications and marketing analytic tool stack, including a range of AI technologies. “His extensive experience and unique understanding of data analytics will prove invaluable as we continue to drive value for our clients,” said Prosek managing partner Jen Prosek.
Cogent Strategies, which specializes in government relations, communications and digital & research, is bringing on Taylor McCarty Hoover and Katie Sansone as VPs. Hoover has been communications director of the House Agriculture Committee since 2021 and she previously directed communications for Rep. Glenn “GT” Thompson (R-PA). She will be a part of Cogent’s government relations team in addition to serving public and digital communications clients. Sansone was most recently at S&P Global, where she was associate director of digital media and public policy. Prior to that, she was communications director for both former Rep. Will Hurd (R-TX) and Rep. John Curtis (R-UT). Her skills include risk analysis, social media management and advertising. “Taylor and Katie are gifted communicators who have great experience crafting and delivering policy messages inside the Beltway, to important markets across the country, and to key national news outlets,” said Cogent CEO Kimberley Fritts.
Turing, an AI-powered tech services company, appoints Phil Walsh as CMO. Walsh comes to Turing from AKASA, a company that develops AI for healthcare operations, where he also held the CMO spot. He was previously global head of field marketing for Cognizant. In his new post, Walsh will manage and oversee Turing's marketing organization, including brand, product marketing, communications and marketing operations. “Phil’s background in growing global tech services companies and his specific expertise in marketing AI-centric solutions that solve complex business challenges, make him the ideal fit for Turing,” said Turing CEO and co-founder Jonathan Siddharth.