Joe Popa
Joe Popa

Motion hires Joe Popa as VP, design director. Popa most recently served as executive creative director at 88 Brand Partners. He previously held senior creative posts at DraftFCB, Rivet, Plan B and Sponge. Popa, who brings extensive knowledge of brand building, traffic driving and promotional campaigns to Motion, will be a key leader within the design division of the agency’s creative department, assisting with clients across such categories as healthcare, manufacturing and retail. “Motion is made up of curious thinkers, problem solvers and strategic storytellers – Joe has already showcased these qualities among so many more and will be a great fit to our team,” said Motion founder and CEO Kimberly Eberl.

Inspire
Diane Hurd,
Hana Bieliauskas

Inspire PR Group promotes Diane Hurd to SVP and Hana Bieliauskas to partner. Both Hurd and Bieliauskas have been with the agency since its founding in 2014, most recently serving as agency VPs. Hurd has been integral to Inspire’s development, shaping internal business operations, enhancing client services, and supporting the growth of the team. Bieliauskas, who is based in Asheville, NC and leads the firm’s southeast US practice, will continue to oversee Inspire’s digital and social practice and will direct business development and marketing for the firm. "Diane and Hana are experienced leaders, skilled public relations practitioners and agency professionals, and bringing them further into our business positions us well for the future and maintains our deliberate commitment to the company, our team and our clients," said Inspire PR Group president and founder Hinda Mitchell.

Llibert Argerich
Llibert Argerich

Thumbtack, a platform that helps homeowners care for and improve their properties, brings on eBay and Expedia vet Llibert Argerich as its first CMO. Argerich was most recently senior VP, marketing at online learning and teaching platform Udemy. At EBay he served as global director, performance & digital marketing and he held the head of marketing post at Expedia. At Thumbtack, Argerich will lead the company’s marketing, brand, and communications teams. “Llibert is a growth architect who has helped some of the largest marketplace businesses in the world scale,” said Thumbtack founder and CEO Marco Zappacosta. Thumbtack has also brought on former Wayfair VP of sales and home services Mark Poston as its first chief commercial officer.