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| Seth Hand |
TrailRunner International hires Seth Hand as managing director and head of Middle East. Hand joins TrailRunner from Edelman Middle East, where he was managing director and led the regional corporate reputation practice. Before Edelman, Hand served in several other senior leadership roles in the Gulf region, including regional managing director for the Middle East at Finsbury, director for new market development at Grayling, and account director at H+K Strategies. “We are pleased to have found in Seth a leader who sees the world the same way we do and who will help us find the best ways for TrailRunner to contribute to the broader success of this incredibly dynamic and critically important part of the world,” said TrailRunner International CEO Jim Hughes.
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| Marisa Long, Kristin Ford-Glencross |
Antenna Group brings on Marisa Long as senior VP of climate & energy and Kristin Ford-Glencross as VP of climate & mobility. Before joining Antenna Group, Marisa spent nearly 10 years at Washington D.C.-based global non-profit U.S. Green Building Council, where she played a pivotal role in shaping the organization's public image. She has led dozens of launches and campaigns for various international and domestic products and programs. Ford-Glencross was previously VP, brand strategy + executive thought leadership at Rogers & Cowan PMK and a VP at APCO Worldwide. She will guide clients in effectively communicating complex mobility and electrification technologies. "The addition of Marisa and Kristin to our climate team underscores Antenna’s commitment to maintaining its position as the preeminent agency focused on climate, energy, mobility, and the built environment," said Antenna Group CEO Keith Zakheim.
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| Brad Mayer |
Winebow Imports, an importer of fine wine and spirits, names Brad Mayer as senior VP, marketing. He previously served as VP, marketing at the company from 2006-2015. Most recently, Mayer led marketing and communications at Union Wine Company. He has also served as VP, public relations & experience at Precept Wine; senior product manager at Amazon; and director of product marketing at Nordstrom. In his new position, Mayer will lead Winebow’s marketing and global brands division, “His expertise in both trade and consumer marketing, as well as new product launches, are a great fit for Winebow Imports,” said executive VP Ian Downey.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
