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| Keenan Austin Reed |
The Alpine Group promotes Keenan Austin Reed to principal. Reed, who is now the firm’s sixth principal, previously served as a VP. Before coming to Alpine, she was chief of staff to Rep. Donald McEachin, working as a policy advisor and leading his work as Whip of the Congressional Black Caucus. At Alpine, she is responsible for advocacy across policy areas, which includes contributing to initiatives led by the Congressional Black Caucus, the House Committee on Energy and Commerce, and the Biden Administration. “Clients rely on Keenan for integrating people, politics, and process to create winning strategies. She is an important voice on Capitol Hill, exemplifying the expertise and deft guidance needed to successfully navigate and influence policy changes at both ends of Pennsylvania Avenue,” said Alpine Group managing principal and CEO Les Spivey.
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| Bristol Jones |
Bevel, part of the Avenue Z network, promotes Bristol Jones to director and head of Miami. Jones has been with Bevel since 2019, most recently serving as an associate director. Before that, she managed US communicatons for women’s footwear designer Manolo Blahnik. She has worked with clients in sectors including fashion, CPG and tech. In her new post, she will run Bevel’s Miami office. "Bristol’s thoughtful, methodical approach to communications always yields consistent results for clients. She sets an exemplary model for her peers and reports, and plays an active role in developing talent," said Bevel senior director Nneka Etoniru.
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| Adam Petrick |
SharkNinja, a product design and technology company, appoints Adam Petrick as CMO. Petrick comes to the company after working for 24 years at sporting goods company PUMA, most recently as global chief brand officer. He previously led the company’s basketball business unit and has served as global director of brand management. Based out of the company’s headquarters in Needham, MA, Petrick will join the SharkNinja executive leadership team. “Adam’s experience and vision will propel our brand and global marketing powerhouse,” said SharkNinja chief executive officer Mark Barrocas, “With his pulse on the consumer and track record of driving brand relevancy, Adam will be instrumental as we continue to execute our three-pillar growth strategy.”
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
