Alana McGaughey
Alana McGaughey

BritBox International, a digital subscription video on demand service co-branded by BBC and ITV, hires Alana McGaughey as VP global PR & comms, working from the company’s New York office. McGaughey joins BritBox from Netflix, where she launched publicity campaigns for series including “Ozark” and “All the Light We Cannot See.” She previously oversaw publicity for several series at Starz and has also held roles at Bravo, 42West and Focus Features. At BritBox, she will head up the global PR and comms function, working with local teams and overseeing activity across the company’s eight territories: America, Canada, South Africa, Australia, Sweden, Denmark, Norway and Finland. Britbox has also brought on Nimesh Kataria as CFO. “They bring a wealth of global streaming and content experience to us and join a business that has a unique clarity and model in today’s landscap,” said BritBox International CEO Reemah Sakaan.

Jim Sampson
Jim Sampson

Fox Agency, a B2B tech marketing specialist, brings on Jim Sampson as client services director, based in Denver. Sampson was most recently VP, client partner at The Marketing Practice, where he led fully integrated campaigns for businesses such as Oracle, Anteriad and KPMG. His experience encompasses sectors including SaaS, manufacturing, telecoms and renewable energy. In his new role, he will work alongside agency COO Paul O’Malley, to support the agency as it expands in the US. “Jim’s appointment is the next key step on Fox Agency’s journey to maximizing on the significant opportunity presented by the US tech market” said O’Malley, “With Jim onboard, we can now deliver greater local and national expertise to clients, combined with the international expertise of the wider agency.”

Lena Johnson
Lena Johnson

ONE Sotheby’s International Realty hires Lena Johnson as CMO. Johnson was most recently VP of marketing and head of the luxury division at Compass New York. Before that, she was senior director of marketing and sales for Vogue in the Americas, France and UK. At ONE Sotheby’s, Johnson will lead the company’s marketing team and develop strategies to propel brand awareness. “Lena’s expertise and fresh marketing approach aligns with our vision to deliver forward-thinking strategies that elevate the client and agent experience,” ONE Sotheby’s president Daniel de la Vega said in a press release.

Ariel Bauer
Ariel Bauer

SGS appoints Ariel Bauer as group VP of investor relations, communications & sustainability. Bauer joins SGS from EssilorLuxottica, the parent company of such brands as Ray-Ban, LensCrafters and Sunglass Hut, where he served as co-head of investor relations. He also held senior positions at Essilor International in the fields of mission & sustainability and financial communications. In his new role, Ariel is responsible for developing and implementing communication strategies to maintain effective relationships with investors, stakeholders and the public.