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| Lauren Weinberg |
Peloton brings on Lauren Weinberg as CMO. Weinberg succeeds Leslie Berland, who left the company earlier this month for the CMO spot at Verizon. Weinberg was previously at Intuit, where she served as SVP, chief marketing and revenue officer for QuickBooks. Prior, she was CMO for Square, which provides technology and software solutions for global small business owners. She has also held marketing roles at Yahoo, MTV and AOL. Based in New York City, Weinberg will oversee brand and product marketing, growth marketing, creative, consumer insights, membership, and global communications. "Lauren's growth-first mindset, coupled with her proven ability to deliver growth at scale will be critical assets for our revitalized brand," said Peloton CEO Barry McCarthy.
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| Paul Newton |
Antenna Group appoints Paul Newton as its first EVP of integration & innovation. Before joining Antenna Group, Newton spent a decade at Edelman, where he designed, built, and oversaw Edelman’s global project management department. Under his leadership, the team scaled substantially and enabled multidisciplinary integration and complex multi-channel execution for some of Edelman’s largest and most complex clients. At Antenna, Newton will ensure the development of strategic integrated campaigns. “Driving true service integration and creating frictionless, high-value experiences for our client partners is essential to Antenna’s continued growth – and there is no one better than Paul Newton to lead that charge,” said Antenna Group CEO Keith Zakheim.
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| Sam Cannizzaro |
Deerfield Agency, which works with life science companies, names Sam Cannizzaro as its first chief creative officer. Cannizzaro joins Deerfield from Elevate Healthcare Marketing, where he was EVP, executive creative director, overseeing creative strategy for the company's pharmaceutical, biotechnology, and medical device clients. He previously was EVP, executive creative director at GSW Advertising. In his new post, Cannizzaro will direct creative strategy and vision for Deerfield Agency and its clients. "Sam is a seasoned creative strategist and leader with a proven track record of conceptualizing and orchestrating memorable brand and digital experiences and leading teams to deliver innovative solutions for clients,” said Deerfield Agency managing partner Frank Burrell.
Casey Hernandez, who rose to the senior VP for global corporate communications post at Herbalife, has joined Seven Letter strategic communications shop in its DC office.
James Byrne, a former New York Police Department detective who led the executive communications team for commissioner Edward Caban, will join the Secret Service on May 20.
Signal Group promotes Julian Graham to director and Vinny Sheu to director of creative content... Bevel appoints Libbie Wilcox as director of its New York office and lead of its alternative asset practice... Feldman Strategies names Chloe Barr communications manager. She was at Sunshine Sachs Morgan & Lylis.
Stephanie Heise, who worked for Brunswick Group in New York, San Francisco and Beijing, has joined Invariant’s strategic communications and PA team.
WE Communications hires Edelman's Aidan Ryan as SVP, crisis and issues management... Coldwell Banker Real Estate brings on Brandon Newman as VP of marketing... FullSpeed Automotive, home to brands Grease Monkey, SpeeDee Oil Change & Auto Service and Kwik Kar, names Stacey Pool as CMO, effective May 28.
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