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| Lauren Weinberg |
Peloton brings on Lauren Weinberg as CMO. Weinberg succeeds Leslie Berland, who left the company earlier this month for the CMO spot at Verizon. Weinberg was previously at Intuit, where she served as SVP, chief marketing and revenue officer for QuickBooks. Prior, she was CMO for Square, which provides technology and software solutions for global small business owners. She has also held marketing roles at Yahoo, MTV and AOL. Based in New York City, Weinberg will oversee brand and product marketing, growth marketing, creative, consumer insights, membership, and global communications. "Lauren's growth-first mindset, coupled with her proven ability to deliver growth at scale will be critical assets for our revitalized brand," said Peloton CEO Barry McCarthy.
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| Paul Newton |
Antenna Group appoints Paul Newton as its first EVP of integration & innovation. Before joining Antenna Group, Newton spent a decade at Edelman, where he designed, built, and oversaw Edelman’s global project management department. Under his leadership, the team scaled substantially and enabled multidisciplinary integration and complex multi-channel execution for some of Edelman’s largest and most complex clients. At Antenna, Newton will ensure the development of strategic integrated campaigns. “Driving true service integration and creating frictionless, high-value experiences for our client partners is essential to Antenna’s continued growth – and there is no one better than Paul Newton to lead that charge,” said Antenna Group CEO Keith Zakheim.
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| Sam Cannizzaro |
Deerfield Agency, which works with life science companies, names Sam Cannizzaro as its first chief creative officer. Cannizzaro joins Deerfield from Elevate Healthcare Marketing, where he was EVP, executive creative director, overseeing creative strategy for the company's pharmaceutical, biotechnology, and medical device clients. He previously was EVP, executive creative director at GSW Advertising. In his new post, Cannizzaro will direct creative strategy and vision for Deerfield Agency and its clients. "Sam is a seasoned creative strategist and leader with a proven track record of conceptualizing and orchestrating memorable brand and digital experiences and leading teams to deliver innovative solutions for clients,” said Deerfield Agency managing partner Frank Burrell.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
