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| Matthew Goodman |
Prosek Partners names Matthew Goodman as an SVP in its New York office. Goodman was most recently a director at London-based communications agency Greenbrook Advisory, working with clients in areas including private equity, hedge funds and shareholder activism. Before that he was a business journalist, spending most of his reporting career with The (London) Sunday Times, where he covered private equity, leisure and lodging, pharmaceuticals, retail and consumer. “He is a trusted advisor to his clients and his experience as a communications professional and business journalist will be immensely beneficial as we continue to grow our business on both sides of the Atlantic,” said Prosek managing partner Jen Prosek.
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| Karen Riley-Grant |
Vuori, which produces athletic and performance clothing, names former Levi’s CMO Karen Riley-Grant as its chief marketing officer, effective Jan. 22. Before taking the CMO spot at Levi’s in 2021, Riley-Grant had served in several other positions at the company, including VP marketing for APAC, Middle East and Africa; VP, global marketing for its Dockers brand. She was previously an independent consultant at KRG Consulting and senior director of global marketing for Converse’s Chuck Taylor brand. At Vuori, Riley-Grant will be responsible for setting the vision and strategy for the company and oversee the creative development and execution of its marketing efforts across retail, e-commerce, wholesale and digital. “In addition to a 25-year-plus track record of proven experience in the retail industry, Karen brings to Vuori an incredible understanding and passion for developing iconic brands,” said Vuori founder and CEO Joe Kudla.
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| Brad Ficek |
62ABOVE, an integrated marketing and public relations agency in San Diego, brings on Brad Ficek in the newly created position of director of digital activation. Ficek joins the agency from ad agency Cactus, where he served as media director. He previously led paid media efforts at Vail Resorts. In his new post, Ficek will lead 62ABOVE's efforts to enhance digital advertising efforts, driving advanced analytical and in-house programmatic capabilities. “Having a digital activation specialist in-house will allow us to apply our deep understanding of each client and their needs to deliver the most impactful programmatic buys and strongest results possible,” said 62ABOVE VP of paid media Jennifer Bollman.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
The U.S. Green Building Council, developer of the LEED (Leadership in Energy and Environmental Design) rating system, names David Purcell CMO, leading the organization’s marketing and communications... Capital V Strategies, a strategic communications and advisory firm, names Andy Dueñas to lead its newly launched Transactions & IPO Communications division... Haven Tower Group, which works with clients in the wealth management space, appoints Stephen Langlois to its board of advisors. Langlois is currently managing principal of Seaport Consulting Partners. 
