Prosek Partners names Matthew Goodman as an SVP in its New York office. Goodman was most recently a director at London-based communications agency Greenbrook Advisory, working with clients in areas including private equity, hedge funds and shareholder activism. Before that he was a business journalist, spending most of his reporting career with The (London) Sunday Times, where he covered private equity, leisure and lodging, pharmaceuticals, retail and consumer. “He is a trusted advisor to his clients and his experience as a communications professional and business journalist will be immensely beneficial as we continue to grow our business on both sides of the Atlantic,” said Prosek managing partner Jen Prosek.
Vuori, which produces athletic and performance clothing, names former Levi’s CMO Karen Riley-Grant as its chief marketing officer, effective Jan. 22. Before taking the CMO spot at Levi’s in 2021, Riley-Grant had served in several other positions at the company, including VP marketing for APAC, Middle East and Africa; VP, global marketing for its Dockers brand. She was previously an independent consultant at KRG Consulting and senior director of global marketing for Converse’s Chuck Taylor brand. At Vuori, Riley-Grant will be responsible for setting the vision and strategy for the company and oversee the creative development and execution of its marketing efforts across retail, e-commerce, wholesale and digital. “In addition to a 25-year-plus track record of proven experience in the retail industry, Karen brings to Vuori an incredible understanding and passion for developing iconic brands,” said Vuori founder and CEO Joe Kudla.
62ABOVE, an integrated marketing and public relations agency in San Diego, brings on Brad Ficek in the newly created position of director of digital activation. Ficek joins the agency from ad agency Cactus, where he served as media director. He previously led paid media efforts at Vail Resorts. In his new post, Ficek will lead 62ABOVE's efforts to enhance digital advertising efforts, driving advanced analytical and in-house programmatic capabilities. “Having a digital activation specialist in-house will allow us to apply our deep understanding of each client and their needs to deliver the most impactful programmatic buys and strongest results possible,” said 62ABOVE VP of paid media Jennifer Bollman.