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| Rachel Robbins |
Newsmaker Marketing, a Boston-based PR and social media company, brings on former Greenough SVP Rachel Robbins as partner and president. While at Greenough, Robbins secured coverage for clients with outlets including the Associated Press, CNN, Fast Company, Forbes, FOX News, NBC Nightly News, Reuters, USA Today, and the Wall Street Journal. Before joining Greenough in 2013, she was a producer at New England Cable News. At Newsmaker, Robbins will work with agency founder Jackie Bruno to tell client stories in a way that doesn’t depend solely on traditional news coverage, as well as build out Newsmaker’s team of former journalists. “Rachel’s background in news and PR storytelling, combined with her commitment to the success of our clients and team, uniquely positions her to take our business to the next level,: said Bruno.
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| Denis Scott |
CharterUP, an integrated charter bus marketplace for corporations, consumers and operators, names Denis Scott as CMO. Scott was most recently SVP of integrated marketing—betting and gaming at digital sports platform Fanatics. He previously served as SVP marketing at SurveyMonkey, VP of product marketing at Lyft and VP consumer marketing at Open Table. In his new post, Scott will lead and execute CharterUP’s marketing initiatives to strengthen its brand presence and accelerate its growth. “His exceptional track record at OpenTable, Lyft and Fanatics in building robust brands and driving growth in two-sided markets aligns perfectly with our mission,” said CharterUP CEO and founder Armir Harris.
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| Kara Brooks, Andres Mancini |
Nahigian Strategies hires Kara Brooks as VP of communications and Andres Mancini as VP of brand and creative strategy. Brooks served as director of communications to former second lady Karen Pence and was press secretary to Mike Pence when he served as Indiana governor. Mancini previously served as VP, brand at creative agency POOLHOUSE and VP, marketing at the Washington Speakers Bureau. “Together, Kara Brooks and Andres Mancini add strategic thinking and communications agility to our team and clients,” said NS president and founder Keith Nahigian. “Both are exceptionally talented and will be a big part of our growth.”
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| Mike Allen, Melissa Kees |
Relentless Awareness, an Albany, NY-based creative strategy firm with offices in Las Vegas and Greenville, SC, promotes Mike Allen and Melissa Kees to VP. Allen was previously director of production at the firm and Kees served as director of accounts and media strategy. They will both retain their directorate titles. Before coming to Relentless in 2021, Allen worked as a videographer for the New York State Assembly and Spectrum Networks. Rees joined Relentless in 2022, after serving as sales and marketing manager for WAMC Northeast Public Radio in Albany. “Mike and Melissa have been instrumental in the growth of Relentless over the past few years,” said managing partner Joe Bonilla. “In their respective role as vice president, they will take on more of a public-facing leadership role here at the firm for its future.”
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.
Edelman names United Entertainment Group CEO Jarrod Moses as vice chairman. Moses will continue in his role at UEG... Burson brings on Matthew Wagner, who was most recently global client relationship manager and energy sector lead at Edelman, as EVP and global client leader... The Key PR appoints Jodi Maroney as principal. Maroney joins the agency after a 25-year run at Access Brand Communications.
