RevHealth brings on former global president of Evoke Mind + Matter Ben Beckley as CEO. Before joining Evoke in 2019, Beckley was managing director at Ashfield, a unit of UDG Healthcare, leading the rare disease and communications agency through a global merger and expanding its capabilities in omnichannel, patient experience and data by launching the proprietary technology, Gravity.ai. He has also held growth-focused leadership roles at Havas Health & You and PRECISIONeffect. "The top talent at RevHealth is the biggest attraction. It's rare to find this many innovators all in one place, with more announcements coming soon," said Beckley.
Redscout, a brand strategy and design consultancy that is part of Stagwell, hires Ashley Shaffer as CMO. Shaffer has previously held strategy and leadership roles at Netflix, IDEO, Preacher, and Outerknown. At Redscout, she will be charged will fostering Redscout's growth and brand consulting work through a focus on strategic innovation and IP. “For Redscout this was the right time to have a strong leader at the helm with deep consulting and client-side experience to ensure we are as educated, skilled and agile as we can possibly be,” said Redscout CEO Ivan Kayser.
STIHL, a manufacturer of chainsaws and outdoor power equipment, names Eric Bjorling VP of marketing. Bjorling comes to the company after spending more than 18 years with Trek Bicycle Corporation, most recently serving as director of brand marketing. In his new post, he will be responsible for leading the development of US brand and retail marketing communications strategies including national advertising programs, public relations, merchandising and national brand programs. He succeeds Ken Waldron, who had been with STIHL for over 26 years. “Eric's wealth of experience and innovative mindset will undoubtedly contribute to our continued success,” said STIHL president and CEO Chris Keffer.