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| Margaret Cote |
Highwire PR brings on Margaret Cote as head of insights and analytics. Cote most recently served as SVP, analytics and intelligence lead at Weber Shandwick. Her previous roles include director of insights at Havas Media Group and senior manager, advertising, insights and research at the Boston Globe. She has a track record of designing analytics offerings and orchestrating high-impact programs for clients. In her new role, she will expand the agency’s audience analytics capabilities including enhancing analysis around earned and owned content to inform strategy. “At a time when AI is unlocking a new innovation cycle, Margaret is the perfect leader to think boldly and build a function that drives exceptional business impact for our clients,” said Highwire principal Carol Carrubba.
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| Meaghan Kehoe |
360PR+ hires Meaghan Kehoe as director, influencer marketing. Kehoe joins the agency from Wilson Sporting Goods, where she led the company’s influencer marketing efforts. She previously worked for TPN and Mirum, managing influencer campaigns and social media channels for clients such as Takis, Dove, Ben & Jerry's and TRESemmé. In her new post, Kehoe will oversee the full range of influencer marketing for 360's clients, from brand ambassador programs to creator-led content initiatives and activations. “Meaghan's deep experience in both influencer marketing and social media, and her success as part of integrated teams, will help our clients fully realize the benefits of investing in influencer marketing,” said 360PR+ partner & chief client officer Victoria Renwick.
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| Julie Cuesta, Julie Freeman |
MMGY Global names Julie Cuesta EVP, international marketing, Americas, and Julie Freeman EVP, public relations, Americas. Cuesta has been with the company for 23 years, most recently serving as EVP and managing director of MMGY Myriad. Freeman, an 11-year MMGY vet, currently serves as EVP and managing director of MMGY NJF. She was previously an EVP at Edelman. Cuesta and Freeman will now oversee core divisions of MMGY Global, helping to scale them for growth and provide direction on thought leadership and innovation. Along with these changes, Mary Wagstaff, founder and managing director of MMGY Wagstaff, will transition to a consultant and brand ambassador capacity.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
Sotheby’s brings on Christie’s global head of communications Natasha Le Bel to serve as chief communications officer.
The U.S. Green Building Council, developer of the LEED (Leadership in Energy and Environmental Design) rating system, names David Purcell CMO, leading the organization’s marketing and communications... Capital V Strategies, a strategic communications and advisory firm, names Andy Dueñas to lead its newly launched Transactions & IPO Communications division... Haven Tower Group, which works with clients in the wealth management space, appoints Stephen Langlois to its board of advisors. Langlois is currently managing principal of Seaport Consulting Partners. 
