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| Margaret Cote |
Highwire PR brings on Margaret Cote as head of insights and analytics. Cote most recently served as SVP, analytics and intelligence lead at Weber Shandwick. Her previous roles include director of insights at Havas Media Group and senior manager, advertising, insights and research at the Boston Globe. She has a track record of designing analytics offerings and orchestrating high-impact programs for clients. In her new role, she will expand the agency’s audience analytics capabilities including enhancing analysis around earned and owned content to inform strategy. “At a time when AI is unlocking a new innovation cycle, Margaret is the perfect leader to think boldly and build a function that drives exceptional business impact for our clients,” said Highwire principal Carol Carrubba.
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| Meaghan Kehoe |
360PR+ hires Meaghan Kehoe as director, influencer marketing. Kehoe joins the agency from Wilson Sporting Goods, where she led the company’s influencer marketing efforts. She previously worked for TPN and Mirum, managing influencer campaigns and social media channels for clients such as Takis, Dove, Ben & Jerry's and TRESemmé. In her new post, Kehoe will oversee the full range of influencer marketing for 360's clients, from brand ambassador programs to creator-led content initiatives and activations. “Meaghan's deep experience in both influencer marketing and social media, and her success as part of integrated teams, will help our clients fully realize the benefits of investing in influencer marketing,” said 360PR+ partner & chief client officer Victoria Renwick.
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| Julie Cuesta, Julie Freeman |
MMGY Global names Julie Cuesta EVP, international marketing, Americas, and Julie Freeman EVP, public relations, Americas. Cuesta has been with the company for 23 years, most recently serving as EVP and managing director of MMGY Myriad. Freeman, an 11-year MMGY vet, currently serves as EVP and managing director of MMGY NJF. She was previously an EVP at Edelman. Cuesta and Freeman will now oversee core divisions of MMGY Global, helping to scale them for growth and provide direction on thought leadership and innovation. Along with these changes, Mary Wagstaff, founder and managing director of MMGY Wagstaff, will transition to a consultant and brand ambassador capacity.
Kelli Parsons, CEO of Hill & Knowlton, will take the helm of Avoq on February 1.
FGS Global has recruited Susan Ho, a veteran of Standard Chartered Bank and Brunswick Group, for the Asia chair position, a newly created post. 
Cognito appoints Felice Tobin managing director of its New York business. She was most recently general manager for Cognito Asia and managing director of its Hong Kong office... Spectrio, a company that provides digital signage, interactive kiosks, audience measurement and in-store media, brings on Steve Gilbert as VP of marketing... Hart, a Toledo, OH-based brand transformation agency, promotes Marc Paulenich from president to CEO. 
Jonathan Heppner, deputy communications director for New York State Senate Majority Leader Andrea Stewart-Cousins, has joined SKDK as senior VP.
Clean Tomorrow, which promotes policies aimed at furthering the growth and innovation of clean energy, names Jordan Gallagher as chief operations officer... LaForce promotes Shauna Solum to EVP, a newly created, cross-agency role... Ubisoft, a gaming company, names Valentine Piedelievre-Eman as chief communications officer, effective Feb. 2.
