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| Margaret Cote |
Highwire PR brings on Margaret Cote as head of insights and analytics. Cote most recently served as SVP, analytics and intelligence lead at Weber Shandwick. Her previous roles include director of insights at Havas Media Group and senior manager, advertising, insights and research at the Boston Globe. She has a track record of designing analytics offerings and orchestrating high-impact programs for clients. In her new role, she will expand the agency’s audience analytics capabilities including enhancing analysis around earned and owned content to inform strategy. “At a time when AI is unlocking a new innovation cycle, Margaret is the perfect leader to think boldly and build a function that drives exceptional business impact for our clients,” said Highwire principal Carol Carrubba.
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| Meaghan Kehoe |
360PR+ hires Meaghan Kehoe as director, influencer marketing. Kehoe joins the agency from Wilson Sporting Goods, where she led the company’s influencer marketing efforts. She previously worked for TPN and Mirum, managing influencer campaigns and social media channels for clients such as Takis, Dove, Ben & Jerry's and TRESemmé. In her new post, Kehoe will oversee the full range of influencer marketing for 360's clients, from brand ambassador programs to creator-led content initiatives and activations. “Meaghan's deep experience in both influencer marketing and social media, and her success as part of integrated teams, will help our clients fully realize the benefits of investing in influencer marketing,” said 360PR+ partner & chief client officer Victoria Renwick.
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| Julie Cuesta, Julie Freeman |
MMGY Global names Julie Cuesta EVP, international marketing, Americas, and Julie Freeman EVP, public relations, Americas. Cuesta has been with the company for 23 years, most recently serving as EVP and managing director of MMGY Myriad. Freeman, an 11-year MMGY vet, currently serves as EVP and managing director of MMGY NJF. She was previously an EVP at Edelman. Cuesta and Freeman will now oversee core divisions of MMGY Global, helping to scale them for growth and provide direction on thought leadership and innovation. Along with these changes, Mary Wagstaff, founder and managing director of MMGY Wagstaff, will transition to a consultant and brand ambassador capacity.
Orchestra adds Andrew Bates and Kristen Orthman to its advisory practice. Both of them worked in the Biden administration... DeepIntent, a healthcare demand-side platform, appoints Ian Colley as CMO... Fanatics Commerce, a direct-to-consumer platform within sports apparel and fan gear company Fanatics, names Jamie Gersch CMO... Cboe Global Markets, a global markets operator and pioneer in equity derivatives, hires Julie Bauer as SVP, head of government relations.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
