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| Erin Patton |
Golin names Erin Patton EVP, associate managing director of Golin Health, the IPG agency’s specialized healthcare communications practice, based in San Francisco. Patton was most recently director, corporate affairs at biotech research company Seagen Inc., handling communications surrounding oncology drug discovery and development, precision medicines and the impact of policies on innovation in these areas. She was previously San Francisco healthcare practice lead at Weber Shandwick. In her newly created role, Patton will support the entire U.S. operation with a primary focus on growth, client service, innovations and talent development, reporting to Jaimee Reggio, who was recently named U.S. managing director, Golin Health and Virgo Health. “Erin brings an extensive background in life sciences and health communications, with the ability to help clients navigate increasingly complex data, regulatory and policy challenges,” said Reggio.
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| Brian Irving |
Lyft brings on Brian Irving as CMO. Irving was most recently CMO and VP of marketing at Meta Reality Labs. He has also served as CMO at Eventbrite, global marketing director at Airbnb, senior director of marketing at Google Play and CMO and VP of global digital marketing for Levi Strauss & Co. “The brand foundations are strong – and yet there is so much more we can do to put the brand into action,” Irving said. According to Forbes, Lyft’s $5 billion market value is about 75 percent below its peak of over $20 billion set in 2021 and the company reported a more than $300 million net loss for 2023’s first three quarters.
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| Lauren Best |
160over90, the cultural marketing agency that is part of Endeavor, appoints Lauren Best as VP in its public relations and communications vertical. Best was previously director of international markets at Mastercard. She previously served as chief marketing & communications officer at Marylebone Cricket Club and head of public relations, content and social media at the Lawn Tennis Association. Based in London, Best will lead the agency’s work for Dubai-based multinational logistics company DP World account as well as supporting 160over90’s business development efforts. “Lauren’s deep communications and integrated marketing expertise combined with her in house experience will bring substantial value to our clients, many of whom are looking to connect with customers through sport,” said Victoria Biggs, who co-leads the agency’s global PR team.
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| Liam Martin |
Newsmaker Marketing, a PR, video storytelling and social media marketing agency, hires Liam Martin, who was most recently morning anchor for WBZ-TV News in Boston, as partner and CMO. Martin was previously a general assignment reporter at WCVB-TV in Boston and an evening anchor and reporter for WILX-TV in Lansing, MI. He joins the Newsmaker Marketing leadership team, which includes founder & CEO Jackie Bruno and partner & president Rachel Robbins. “Liam joining our team furthers our mission to reinvent how PR is done by telling clients’ stories through the lens of journalists,” said Robbins.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
