Daryl Somma DiSalvo
Daryl Somma DiSalvo

Inizio Evoke, a health marketing, communications and transformation platform, appoints Daryl Somma DiSalvo as chief strategy officer. She joins Inizio Evoke from McCann Health New York, where she also served as CSO. Before coming to McCann in 2018, she held strategic posts at CDM New York and Saatchi & Saatchi Healthcare Advertising. At Inizio Evoke, Daryl will lead the practice across the agency platform’s brand and creative business, overseeing the development of client brand strategies and elevating the global strategy practice. “Daryl’s track record of creating winning strategies for many of the world’s highest-profile brands is unmatched,” said Inizio Evoke CEO & founder Reid Connolly. “Her approach to building healthcare brands that are grounded in both data-driven and behavioral insight will help us continue to deliver innovative work, elevate creative and commercial impact, and help our clients build more intimate connections with their customers.”

Lauren Wire
Lauren Wire

Madden Media, a destination marketing agency, expands its PR division with the addition of Lauren Wire as senior associate director of PR. Wire was most recently an associate VP at Finn Partners, helping lead media relations efforts for large statewide accounts, hotel brands and international clients. She previously worked at MMGY Global and Formula Public Relations. In her new post, Wire will focus on client strategy and relationships, guiding Madden's current roster and helping to grow the agency’s portfolio. “Lauren is a true powerhouse and offers a wealth of knowledge in the travel and tourism PR sector. She embodies all of the qualities our agency prides itself on, including prioritizing relationships over transactions,” said Madden Media PR director Brianna Francis.

Matt Capalby
Matt Capalby

Matters of State Strategies, a Scottsdale, AZ-based firm that specializes in strategic communications, government affairs and political campaign management, brings on former vice-chairman of the Arizona Democratic Party Matt Capalby as VP of government affairs. In addition to having been involved in numerous municipal, state and federal campaigns, Capalby served in former Arizona Governor Napolitano's administration, as the Northern Arizona regional director for the Department of Environmental Quality and a policy advisor. He has extensive experience on issues relating to state legislative affairs, economic development, natural resource management, land use and regulatory issues. “He’s had a storied career and his immeasurable work on behalf of labor in our state is remarkable,” said Matters of State Strategies VP Jeanne Lunn.