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| Alex Craddock |
Citigroup is bringing on Blackrock global CMO Alex Craddock as chief marketing and content officer, a newly created role, effective next month. Before coming on board at Blackrock, Craddock was global CMO, personal systems at HP; head of global brand and product marketing at Visa; and group head of brand and marketing at Xerox. Citi last had a CMO in 2021, when Carla Zakhem-Hassan exited to take the same role at JPMorgan Chase. In a memo announcing the hire, Citi chief client officer David Livingstone wrote that Craddock’s new role was created “to oversee Citi’s enterprise and business marketing and set the strategy for producing original content and thought leadership.”
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| David Lieberson |
FINN Partners promotes David Lieberson, a key member of its purpose and social impact practice, from partner to senior partner, corporate purpose. Before joining FINN in 2013, Lieberson was a publicist at Allied Global Marketing in Washington, DC, and managed publicity and marketing efforts across the Eastern region for entertainment and retail clients including Universal Pictures, Summit Entertainment, Modell's and Walt Disney Home Video. The promotion acknowledges Lieberson’s client leadership, knowledge of how the strategy around purpose has evolved into an indispensable part of C-suite decision-making, and his role in the continued growth of the practice. “Social impact is a measured and strategic approach that requires understanding business goals and customer needs. Dave has his finger on the pulse of these essential pillars,” said FINN purpose and social impact lead Amy Terpeluk.
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| Christina Citrola |
Borghese, an Italian beauty brand, names Christina Citrola VP of sales, marketing, and e-Commerce. Citrola was most recently VP of brand marketing at Stila Cosmetics, leading the relaunch of the company’s social media, as well as its go-to-market strategy and consumer engagement. She has also held senior marketing posts at La Mer | the Estée Lauder Companies and Fresh | LVMH Beauty. “Her extensive experience in the prestige beauty industry, combined with her passion for storytelling and building authentic connections with consumers, makes her an invaluable asset to our team," said Borghese Group chief operating officer Dawn Hilarczyk.
Steve Rice, who served as director of political mobilization for Boeing, joins DC-based bipartisan public affairs and strategic communications firm The Herald Group as SVP, overseeing its grasstops and 50-state field operations. 
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice... 
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
