The combined Vocus and Cision have acquired Visible Technologies, the New York-based social media monitoring and analytics company.
Vocus chief Peter Granat said the acquisition is a key part of the his company's quest to build "the ultimate PR tool."
The announcement included a quote from Burton-Taylor analyst Chris Porter, saying said social media is the fastest-growing segment of the $2.2B global market for PR software.
Chicago private equity firm GTCR acquired Vocus and Cision earlier this year.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
