GolinHarris has defended its lucrative Florida Dept. of Citrus PR account in a five-way pitch, following a review.The Interpublic unit edged Burson-Marsteller, Edelman, Fahlgren Mortine and Ketchum in a close competition. A copy of the bid scoring shows that GH and Ketchum both received a high score of 277.
The $2.5M PR account, funded by an excise tax on fruit, encompasses promotion of Florida's key citrus crops in the U.S., Canada, Europe and Sweden, including media relations, public affairs and crisis planning.
Ten agencies pitched the last review in 2010.
GH gets a three-year contract following the February RFP.
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