abby gardnerLippe Taylor, known for its beauty, fashion and lifestyle PR programs, has named Abby Gardner to the newly created VP-content post.

Gardner is an established editorial pro who served as digital director of Cosmopolitan/Marie Claire, beauty director at YM, senior editor at and writer at Allure.

Most recently, she was consulting publishers on content and development of social media strategies.

Gardner will create material for Lippe Taylor clients such as Elizabeth Arden, Deutsch Spirits, Galderma and Allergan.

Maureen Lippe founded the New York-based shop after working as an editor at Harper's Bazaar and Vogue.