Next Fifteen has acquired London agency IncrediBull World, a 21-staffer digital brand marketing firm slated to be integrated into Text100.
NF paid around $2.5M upfront for the firm in cash and stock with earnouts to be paid through the end of the year.
Richard Parkinson, managing director and co-founder of IncrediBulll, becomes global head of client services for Text100.
IncrediBull clients include Skype, NCR and SunTrust.
Text100 CEO Aedhmar Hynes said IB has of "impressive work across the world creating brand platforms from which to serve up great content and engage with customers."

Businesses operating in today’s fragmented global landscape face increasingly complex challenges, underscoring the crucial role they play in achieving meaningful impact.
Edelman is providing communications support to Panama’s Ministry of Commerce and Industries under an agreement capped at $97,100 per month.
Ballard Partners has recruited State Department veteran Matt Bryza as a senior policy advisor.
Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
The Syrian Kurdish militia recruits Jim Dornan Strategies to press Congress for continued support in their battle against ISIS and Syrian president Bashar Assad.



