New York-based communications agency Portland has appointed Rob Shapiro to its U.S. leadership team. He will now head the agency’s B2B practice.
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Shapiro comes to Portland from FleishmanHillard, which he joined in 2012 and served as senior vice president and partner. At Fleishman, Shapiro led B2B marketing efforts for the agency and counseled corporations on marketing communications, reputation management and corporate positioning. Prior to FleishmanHillard, Shapiro was at financial and professional services agency Greentarget, where he was general manager of that agency's New York office. He also held senior positions at Weber Shandwick and Burson-Marsteller.
At Portland, Shapiro is now charged with building the agency’s U.S. B2B practice and leading new business efforts. He will be based in Portland’s New York office and will report to U.S. general manager David MacKay.
Omnicom unit Portland, which has offices in London, New York, Washington DC, Nairobi and Qatar, specializes in reputation management, branding and public affairs. It was founded in 2001.
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