UBM said it expects US Dept. of Justice clearance shortly of its $841M sale of PR Newswire to Cision.
UBM said it expects the Justice Dept. to grant early termination of the Hart-Scott-Rodino anti-trust waiting period, which would allow the sale to close.
The Justice Dept. in March asked the companies for more information about certain PR operations, delaying closure of the deal originally slated for the end of the first quarter. UK regulators are also probing the deal.
In May, PR Newswire sold of its Agility media intelligence unit, which operates in the US and UK and offers services similar to those of Cision.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
