Washington and Los Angeles-based event producers CWA and RoundBoxx are merging to form a powerhouse shop to produce political, sports and corporate events.
 Poncher, Wayne |
CWA chief Chris Wayne, a former Clinton administration aide, and Roundboxx executive producer and director Mark Poncher will lead the combined shop, Peak XV.
Their exeperience includes the Clinton Global Initiative since 2005, the White House Summit on Families, Rally to Restore Sanity with Jon Stewart and Stephen Colbert, and the Wall Street Journal's CEO Council.
Wayne was special assistant to the President handling events in seven years in the administration. Poncher got into the events business in the early 2000s, producing projects for Disneyland's 50th anniversary and moving on to FiveCurrents for 10 years before RoundBoxx Group last October. His sports experience includes the Rio 2007 and Guadalajara 2011 Pan Am Games, as well as the Tournament of Roses Parade.
Wayne said the two have collaborated often in the past. "This lets our combined teams produce events that affect policy, build brands and create unique experiences," he said.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
