Public Relations Global Network announced the addition of five new affiliates to the global PR and marketing communications group at a recent meeting in Lisbon, Portugal.

PRGNAd verum, founded in 2004, handles clients in the Baltic states of Lithuania, Latvia and Estonia. Client work includes Dell, Wizz Air, Nike and Bosch.

Ardeny Consultancy is located in Bulgaria and represents clients such as AIG, Continental, Holcim, Cargill, Hewlett-Packard, Oracle and the Bulgarian Stock Exchange.

Toronto-based Media Profile is Canada's largest full-service, independent PR firm.

Scandinavian Communications represents clients across Denmark, Sweden, Norway and Finland. Christina Rytter, formerly of PRGN affiliate, Coast Communications, opened this new, standalone agency in Copenhagen.

Rytter, PRGN’s president-elect, will take the over in mid-2017.

Bulgaria’s Two cents represent multiple sectors, including both the MICE and the construction and real estate industries. Key clients include Diversified Business Communications, GROHE, Velux, Daikin, Winerberger and Schneider Electric.

"The GDP value of Canada represents 2.5 percent of the world economy, so having a strong presence there is imperative. The addition of a consumer-oriented firm in Belgium complements PRGN's Brussels-based, European public affairs firm, while our expansion into Bulgaria and Lithuania further strengthens our presence in Eastern Europe and the Baltic states, respectively. Likewise, the addition of a firm in Denmark increases our capabilities in Scandinavia, where we already work with an affiliate in Sweden,” said Evelyn John Holtzhausen, founder of Cape Town, South Africa-based HWB Communications and president of PRGN.

PRGN partners meet twice a year in cities around the world to discuss best practices and find new ways to collaborate in local markets. The next meeting will be held in April 2017 in Dallas, Texas.

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