Food and beverage PR specialist Teuwen has been named 2017 agency of record for Bureau National Interprofessional du Cognac (BNIC), which acts on behalf of all the Cognac growers and firms of the region of production, as well as Paso Robles Wine Country Alliance in California and Long Island Wine Council in New York.
These are the first spirit Geographic Indication and American wine associations to join the agency’s client roster since being founded in 1995 by Stephanie and Geert Teuwen.
Current clients include: Amy’s Kitchen, Bordeaux Wines, Champagne Laurent-Perrier, Côtes de Bordeaux, Elena Walch, Esporão Wines, Falesco, Le Botaniste, Le Pain Quotidien, Rhône Valley Wines, Saint-Émilion-Pomerol-Fronsac and Wines of Alsace.
Started in New York City, Teuwen branched out this past year with the opening of an office in the San Francisco Bay area.
Why partnering with female athletes can bring new, valuable perspectives and visibility to food and beverage campaigns.
The culinary scene is moving beyond big cities, with small-town dining no longer seen as an afterthought but now a reason to visit.
While the U.S. wine market is fiercely competitive, it’s also full of opportunities for brands willing to take a creative approach.
As curiosity grows regarding where our food comes from and how it’s produced, food producers and brands now have an unprecedented opportunity to educate, engage and connect with consumers in meaningful ways.
From trend to table: Why communications agencies are the critical ingredient in connecting the right brand partnerships with foodservice operations.
