Food and beverage PR specialist Teuwen has been named 2017 agency of record for Bureau National Interprofessional du Cognac (BNIC), which acts on behalf of all the Cognac growers and firms of the region of production, as well as Paso Robles Wine Country Alliance in California and Long Island Wine Council in New York.
These are the first spirit Geographic Indication and American wine associations to join the agency’s client roster since being founded in 1995 by Stephanie and Geert Teuwen.
Current clients include: Amy’s Kitchen, Bordeaux Wines, Champagne Laurent-Perrier, Côtes de Bordeaux, Elena Walch, Esporão Wines, Falesco, Le Botaniste, Le Pain Quotidien, Rhône Valley Wines, Saint-Émilion-Pomerol-Fronsac and Wines of Alsace.
Started in New York City, Teuwen branched out this past year with the opening of an office in the San Francisco Bay area.
In today’s misinformation economy, the need for consumer brands to adopt an always-on communications strategy has never been greater.
Why France’s new wine law creates a narrative opportunity for wine brands as well as public relations teams.
Food marketers working in today’s media landscape must meet consumers in the multidimensional platform environment that shapes brand relevance, authority and perception.
How innovative brands can win in the “sober curious” economy by demonstrating flexibility and authenticity.
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
