Anne Buchanan, president of Buchanan PR, lays down the law on the responsibility of PR professionals to stem the rise of fake news and attacks on legitimate media outlets in her latest blog.

Anne BuchananAnne Buchanan

Buchanan points out the one-two punch of an increasingly hostile environment for journalists heaped on top of an already financially-challenged reality for most media outlets.

This stressed state of journalism caused Buchanan to consider her moral and ethical duty as a PR professional.

Her conclusion is that it’s not enough to just consume a lot of news and defend journalism, it’s time to pay up.

“We need to be paid subscribers,” Buchanan writes.

“A free press carries a high price tag. We as PR professionals should lead by example in demonstrating how much we value it – and what we’re willing to pay to ensure its survival,” Buchanan stresses.