Buchanan points out the one-two punch of an increasingly hostile environment for journalists heaped on top of an already financially-challenged reality for most media outlets.
This stressed state of journalism caused Buchanan to consider her moral and ethical duty as a PR professional.
Her conclusion is that it’s not enough to just consume a lot of news and defend journalism, it’s time to pay up.
“We need to be paid subscribers,” Buchanan writes.
“A free press carries a high price tag. We as PR professionals should lead by example in demonstrating how much we value it – and what we’re willing to pay to ensure its survival,” Buchanan stresses.