Many firms are discovering that the law of diminishing returns is beginning to apply to their traditional marketing activities. Social media marketing agencies will tell you that it’s time for a new approach: content marketing.
Understanding Content Marketing
Wed., May 31, 2017
By Leslie Licano
Read Full Story in Subscriber Area
Category: Content
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A shrinking media landscape presents challenges for public relations professionals working to get their clients’ stories out there. Thankfully, the PR industry excels at creating and sharing ideas through engaging content.
A look at today's magazines, newspapers and the graphics on television and consumer products raises the question of whether or not designers know their intended audience.
PR and marketing departments are in the hot seat, as forecasts show that growth in advertising spend stalled in 2023 in the wake of cost-of-living increases and continued economic uncertainty.
WPP has forged what it calls a “first-of-a-kind global agency partnership” with China’s TikTok, a short-form mobile video platform.



