Steve Mann is Vice President of Beehive Strategic Communication.

Stories by Steve Mann

•	March Madness Triggers Wins for Marketers (Marketing Communications) Tue., Mar. 28, 2017 If you’ve ever wondered why the NCAA Division I Men's Basketball Tournament is such a successful venue for brand activation, here's your answer.

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Adding Purpose-Driven Partnerships to Your Game Plan (Sports PR) Tue., Dec. 6, 2016 Far too often, brands fail to reap the full benefits of sports-related partnerships. That may be due to a lack of resources, an incomplete activation strategy or simply a bad fit between the brand, the sport and their respective audiences. What’s typically missing? Purpose.