John Marino
John F. Marino

Marino has been named agency of record for McDonald’s New York Metro Region, representing almost 100 franchisees and nearly 600 restaurants throughout the Tri-State area. Marino has worked with the brand since 2013. The agency’s scope of work will now include driving awareness and offering positive messaging among key target audiences in the area, which includes McDonald’s restaurants in New York City, Long Island, Westchester and Rockland Counties, Connecticut and northern New Jersey. “After years of working with McDonald’s in this region, we are honored to now serve as the agency of record for franchisees and their hard-working staffs and crew,” said Marino COO and managing director John F. Marino. “We look forward to continuing our work as the agency on the ground in the region to help drive awareness, disseminate local news, and – ultimately – give New York area consumers new reasons to interact with McDonald’s.”

Scott Signore
Scott Signore

Matter Communications has added several clients to its healthcare practice, including its selection as agency of record for DocuTAP, a leading provider of on-demand care software and services for electronic health records, patient engagement, practice management and revenue cycle management. The other additions include digital health company CarePort Health, which helps providers optimize post-acute outcomes and costs; Hudson Headwaters Health Network, a nonprofit system of 17 community health centers; Ixcela, a consumer product and service that promotes and facilitates improved gut health; Healthcare informatics company Recordation, which changes how anesthesiologists and clinicians report and access crucial patient information; Sterilis, a health tech company that has developed a patented technology to convert regulated medical waste into material that can be thrown out with regular trash; and ZappRx, a digital health company that simplifies the prior authorization process. “Our new client-partners are all excellent examples of the kinds of brands we want to work with. We recognize the growing need and remain deeply committed to this market,” said Matter Communications CEO Scott Signore.

Brent Anderson
Brent Anderson

MMGY Global has been selected agency of record for the Costa Rica Tourism Board. The agency will work to broaden Costa Rica’s integrated and experimental marketing presence, expand content and refine channel management. It will also be consulting on B2B strategies to support the opening of San Jose’s new National Congress and Convention Center. A core MMGY team recently joined ICT representatives in Costa Rica. "To create effective work that inspires people to travel, it's essential to get to know the people, the food, the places and the way of life in the country you're promoting," said Creative Director Brent Anderson.