Accounts in Transit

Crenshaw Communications has been tapped by global cybersecurity provider F-Secure to undertake PR and media relations strategy, and outreach designed to build the Helsinki-based company’s reputation in the U.S. F-Secure’s products are sold internationally by over 200 broadband and mobile operators and thousands of resellers. According to agency founder Dorothy Crenshaw, the campaign will involve top-level media and influencer relations in the U.S. "Our program will promote F-Secure’s status as a globally recognized research and innovation driver in information security,” she said.

Hotwire has become global agency for hostel-booking platform Hostelworld. Hotwire’s UK, U.S. and Australia consumer teams, supported by its European offices, will develop and launch integrated creative to raise awareness both of the brand and of hostelling as a travel choice. Influencer relations, content creation, thought leadership and crisis comms support will be included in the agency’s work. “It is very hard sourcing global talent across multiple markets,” said Hostelworld global head of brand Marek Mossakowski. “We believe this is one of Hotwire's key strengths and are very excited to be working with them."

Brandware has been named U.S. public relations agency partner for Mizuno, one of the world’s largest specialty sports goods manufacturers. The agency will support product and lifestyle public relations initiatives for the brand, including media relations, events and influencer programs that highlight Mizuno’s innovations in running, baseball, softball, volleyball and golf gear. The account team will also be building awareness for annual Mizuno brand initiatives, such as the multi-media #ProjectZero breast cancer awareness campaign and the AJC Peachtree Road Race Limited Edition Shoe debut.

SPRYTE Communications has added Philadelphia-based Episcopal Community Services as a client. SPRYTE will help increase media and public awareness about the programs and services ECS provides, as well as supporting the efforts of ECS to advocate on behalf of the people it serves. ECS, a leading provider of social services in the Philadelphia region, was founded in 1870 by Bishop William Bacon Stevens to coordinate the outreach work of the Episcopal Diocese of Pennsylvania.