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Hotwire Ranked PR firm


45 E. 20th St., 10th flr., New York, NY 10003


[email protected]


Founded: 2000.

Agency Statement:

Hotwire is a global tech communications consultancy that helps businesses better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 15 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with a partner network spanning 29 cities around the world.

Heather Kernahan, global CEO; Adrian Talbot, chief fin'l officer; Heather Craft, CEO, North America; Jeremy Lucas, CEO, UK; Laura Macdonald, chief growth officer; Stephanie Pastorelli, global head of people & culture; Ute Hildebrandt, mng. dir., continental Europe

San Francisco Office
222 Kearny St., #400, San Francisco, CA 94108

Minneapolis Office
225 S. 6th St., #3900, Minneapolis, MN 55402

Hotwire in the news with O'Dwyer's:

PR's Top Pros Talk: Christa Conte

Wed., May 3, 2023

..."The metaverse is starting to take shape everywhere and through so many different conversations," Hotwire Global EVP and head of client services Christa Conte tells Doug Simon. Conte says that...

Tech Firms Saw 3.9% Uptick in 2022

Wed., Apr. 19, 2023

...of those firms saw pretty healthy gains in terms of staffers as well. No.2 Hotwire increased headcount by 46.7 percent, and No. 3 Finn Partners was up by 18.7...

On the Move: Bastion Agency Names Chavez US Chief Creative Officer

Wed., Feb. 1, 2023

...experience and connections to support our agency in a strategic advisor role.”  Heather Craft, Laura Macdonald Hotwire appoints Heather Craft to lead the agency’s North America business as CEO. Craft previously...

News of Firms: DMPR Acquires Super Connector's PR Business

Wed., Jul. 6, 2022

...them," said DMPR founder and CEO Dalyn A. Miller. Enero Group Limited is expanding the Hotwire Group with the acquisition of global B2B digital marketing agency ROI DNA and GetIT,...

News of Firms: Hotwire Expands ESG Offerings

Tue., Jun. 21, 2022

... Heather Kernahan Hotwire  expands Environmental, Social, Governance services. Three new research-based offerings are now available to support clients with...

Technology PR Firms Registered 'Hyper-Growth' in '21

Thu., Mar. 31, 2022

...list. The top spot went to Edelman, which was up 12.2 percent to $281.2 million. Hotwire (up 15.1 percent to $48.2 million) took the #3 spot. Other big gainers included #4...

On the Move: Clarity Adds Hotwire's Morrison as Marketing Chief

Fri., Mar. 25, 2022

...Morrison as global head of marketing. Morrison was most recently global marketing director at Hotwire , where she oversaw the creation and delivery of the agency’s global marketing plan, including...

PR's Top Pros Talk: Laura Macdonald

Wed., Feb. 23, 2022

...we've really seen the need to invest into research and insights to dig deep," Hotwire co-president Laura Macdonald tells Doug Simon. She says that in a rapidly changing marketplace, communicators...

Thoughtful Working 2.0: The New Deal

Thu., Nov. 18, 2021

...pool Open doors to diverse individuals who think differently and move your business ahead. At Hotwire , for example, we're looking for great people in sectors like travel, tourism and manufacturing...

On the Move: Rally Point Adds Hotwire Alum West

Wed., Nov. 17, 2021

... Andy West Rally Point Public Relations brings on former Hotwire PR group chief development officer Andy West as a senior advisor. West has most recently...

News of Firms: Momentum Acquires ITSMA

Fri., Jul. 2, 2021

...Seattle, Boston and London, while Lexington, MA-headquartered ITMSA also has a location in Pune, India. Hotwire announces participating companies in the ...

On the Move: Edelman Recruits Becker for Integration

Fri., Jun. 11, 2021

...will be based in New York and report to CEO Richard Edelman. Heather Craft, Laura Macdonald Hotwire promotes Heather Craft and Laura Macdonald to co-presidents of the North America business, effective...

Hotwire Names Kernahan Global CEO

Tue., Jun. 8, 2021

... Heather Kernahan Tech PR specialist Hotwire has promoted North America CEO Heather Kernahan to the role of global chief executive...

On the Move: Hotwire Hires ABC, Fox Vet Tihanna Louise

Fri., May 7, 2021

... Tihanna Louise Hotwire hires Tihanna Louise as VP, executive & corporate communications. Louise spent 15 years as...

Tech Firms Ride Out a Tough 2020

Thu., Apr. 22, 2021

...8.7 percent slide from $274.7 million in tech-related net fees to $250.6 million. Number-two Hotwire was also down a bit, dropping from $42.2 million to $41.7 million. Finn Partners, which...

O'Dwyer's Ranks PR Firms by 19 Specialties

Thu., Apr. 8, 2021

...Partners), Financial PR/Investor Relations (#1 Edelman, #2 ICR, #3 Prosek), Technology (#1 Edelman, #2 Hotwire , #3 Finn Partners), Travel & Economic Development (#1 Edelman, #2 Zimmerman, #3 Finn Partners), Food...

News of Firms: Hotwire Unveils Ignite Possibility Program

Wed., Feb. 3, 2021

... Barbara Bates Hotwire  launches its Ignite Possibility Program, an initiative that will commit up to $1 million in...

PR's Top Pros Talk: Heather Kernahan

Thu., Jan. 21, 2021

...2021? “Figure out how to stay inspired.” That’s the top piece of advice that Hotwire CEO, North America, Heather Kernahan shares with Doug Simon in the latest “PR’s Top...

PR's Top Pros Talk: Tips for 2021

Mon., Dec. 21, 2020

...Mike Paul, President, Reputation Doctor • Emily Poe, CIO, W2O • Heather Kernahan, CEO, North America, Hotwire Global and Board Chair, PR Council • Ronn Torossian, CEO, 5W PR • Gigi Garcia Russo,...

The Next Best Thing is Being Better Together

Wed., Nov. 25, 2020

...the larger role marketing and communications can play in aiding business objectives. Specifically, at Hotwire , we doubled down on our investment in digital marketing and strategy—knowing that as budgets...

Events: ICR Hosts IPO Edge Boot Camp

Fri., Oct. 2, 2020

...American men in the PR profession and the future of the agency. Speakers include Hotwire global CEO Barbara Bates, Edelman financial services sector global chair Deidre Campbell, and Hill...

Accounts in Transit: PAN Communications Picks Up SailPoint

Wed., Sep. 9, 2020

...their data-driven approach to integrated marketing programs,” said SailPoint senior director, corporate communications Jessica Sutera. Hotwire has been named agency of record for enterprise technology company Brightspot, which was formerly...

On the Move: dna's Rinaldo Heads to Interdependence

Thu., Sep. 3, 2020

...served as CMO at TripAdvisor and vice president, customer experience at internet travel platform Hotwire . In her new post, Messing will oversee the development of the company’s brand strategy....

On the Move: APCO's Evan Kraus Takes PR Council Vice Chair Slot

Wed., Aug. 19, 2020

...position, which had been vacant as the organization updated its bylaws, until Dec. 31. Hotwire CEO, North America, Heather Kernahan is serving as interim chair. Earlier this year, the...

News of Firms: Institute for PR, Peppercomm Launch E-Book About COVID-19 Impact on PR

Wed., Jul. 15, 2020

...corporate leaders as Stagwell Group vice chair of marketing and communications agencies Ray Day, Hotwire North America CEO Barbara Bates, W2O principal Gary F. Grates and Public Affairs Council...

Tech Gains Ground Amid Challenging Times

Thu., Apr. 23, 2020

...our latest global challenge has actually presented opportunities for an industry that thrives on disruption. Hotwire widens lead Heather Kernahan Global tech PR specialist ...

Hotwire Calls Kernahan North America CEO

Thu., Dec. 12, 2019

... Heather Kernahan Heather Kernahan, president of Hotwire North America and Australia, has been has promoted to the role of North America chief...

Fairness, Sustainability Defines Alpha Generation

Mon., Dec. 9, 2019

...the world, according to recent research commissioned by US and UK-based tech PR specialist Hotwire . ...

AI in PR: Liberty from the Shackles of the Mundane

Wed., Nov. 20, 2019

...which increases the need for production and design capabilities.” That aligns with our thinking in Hotwire . AI is not only a boon for our tech clients, it’s great for our...

Hotwire Launches Chicago Office

Thu., Sep. 26, 2019

...US and UK-based tech PR specialist Hotwire has launched a new pop-up office in Chicago. ...

Hotwire Raises Riddell to Corp. Comms. SVP

Thu., Sep. 12, 2019

... Hotwire has promoted Lindsay Riddell to the role of senior vice president, corporate and executive...

On the Move: 360PR+ Names Erin Weinberg NYC Chief; H+K Picks Markus Hermsen to Head Germany; SRW Ups COO Kate Weidner to CEO; Laika Lures David Burke With CMO Slot

Fri., Sep. 6, 2019

...+ optimization teams. Hermsen has held management positions at firms including H+K, FleishmanHillard and Hotwire . As head of tech, he will advise all companies in the tech sector. Before...

Accounts in Transit: Hotwire Partners with WaterAid; 5W Public Relations Picks Up Avalon GloboCare; Number Twelve Marketing Adds WAYB, Pure Azul Beverage Accounts

Thu., Jul. 25, 2019

... Hotwire  is partnering with WaterAid to support its goal of making clean water, reliable toilets and good...

On the Move: Snap Snaps Up Laura Nichols; Lincoln Center Debuts Leah Johnson: Hotwire Ups Sara Kalhorn

Tue., Jul. 16, 2019

...Henry Timms. "All of these are core to who we are at Lincoln Center.” Sarah Kalhorn Hotwire has promoted Sarah Kalhorn to vice president. Kalhorn has been with the agency since...

On the Move: Barth to Lead Digital at Edelman Chicago; Gozzer and Martins Promoted to Partner at LLYC; Bull Joins H+K Energy Team

Fri., Jul. 5, 2019

... Kiwi, HP, Motorola, Nissan, PayPal, Shell and Starbucks. She previously spent six years at Hotwire , managing accounts including BlackBerry, Logic3, O2, Shazam, talk talk and Vodafone. In her new...

Hotwire Makes Macdonald EVP

Wed., Jul. 3, 2019

... Laura Macdonald Laura Macdonald, who leads Hotwire ’s North America consumer practice, has been promoted to executive vice president at the global...

PR Thrives Amid Tech's Wide Net for Innovation

Mon., May 20, 2019

...what future changes we might expect in a world where tech seems to be everywhere. Hotwire expands foothold, talent ...

News of Firms: Enero Merges Hotwire, Precinct; Mass Luminosity Marries Wheelhouse Marketing & PR; PRHUB of India Joins IPREX

Tue., May 14, 2019

... Jaime Nelson Hotwire  is merging with its Australia based sister agency, Precinct, which specializes in strategic marketing services, branding,...

On the Move: BCW Names Johanna Skilling, Jeffrey Cutler Exec. VPs; H+K Ups Claire Holden to UK Chief Innovation Officer; SourceCode Hires Hugh Collins; George P. Johnson Ups Fiona Bruder to Exec. VP-Client Success

Tue., May 7, 2019

...fintech lead. He previously worked with SourceCode co-founders Greg Mondshein and Becky Honeyman at Hotwire Global, where he led the U.S. fintech and regtech practices. He has also served...

Drop the ‘Socially Conscious’ Brand Act

Wed., May 1, 2019 now greatly determined by companies’ commitment to causes we believe in. A March Hotwire survey found that nine out of 10 consumers consider themselves conscious of how their...

News of Firms: Hotwire, Hoffman Agency Link in Asia; Avenir Global Acquires Hanover; PR360 Joins PROI Worldwide; Otto & Friends Debuts

Thu., Apr. 4, 2019

... Barbara Bates Hotwire  has formed an exclusive partnership with The Hoffman Agency to collaborate in Asia. The agreement will see...

Top 25 PR Firms Post 12.9% Jump in '18 Income

Wed., Mar. 27, 2019

...the most popular specialties, with 74 and 75 firms, respectively.  Edelman tops technology with $280.2M followed by  Hotwire  ($36.8M) and Zeno Group ($25.3M). W2O Group is #1 in healthcare at $168.1M, ending Edelman's ($154.2M) long-running hold on...

Many Brands Unprepared for Crisis

Mon., Mar. 18, 2019

...sexual harassment or protecting the environment.   However, a recent report released by tech PR specialist Hotwire suggests that many company leaders remain woefully unprepared to deal with a crisis, and...

On the Move: Hotwire Hires Chris Paxton; PAN Ups Darlene Doyle, Lisa Astor; Markstein Nabs Qorvis' Nicole Chardavoyne; Symetra Life Adds Sharmila Swenson

Wed., Jan. 23, 2019

... Chris Paxton Hotwire  is bringing on Chris Paxton in the newly created role of chief strategy officer, effective Feb. 4. He comes to...

Upcoming Events

Mon., Dec. 10, 2018

...methods such as mentoring and personal development. Speakers at the event are set to include Hotwire global CEO Barbara Bates, W2O Group senior advisor Bob Pearson, Highwire PR senior vice...

Innovate or Disintegrate: How Brands Can Stay Relevant

Fri., Nov. 30, 2018

...trend but a next phase of business transformation. *** Heather Kernahan is president, North America at Hotwire ....

Accounts in Transit: H+K Lands Laureus Awards; Hotwire Picks Up Robot, Sexual Awareness, Smart Lighting Work; Abelow Hired by Sixt, Luxe Car Rentals

Mon., Nov. 19, 2018

...categories. It also celebrates fair play and the drama of sport through its Laureus Sports. Hotwire  has added several clients to its consumer portfolio. For robotics company Anki, the agency is working...

People on the Move

Wed., Sep. 19, 2018

...public relations. She will report to Linda Boff, Chief Marketing & Learning Officer, GE. Heather Craft Hotwire  has promoted Heather Craft to executive vice president. The agency has also hired Andrew Corcione as a senior VP...

Integrated Strategies Boost PR’s Profile, Bottom Line

Wed., May 30, 2018

...created,” Casey said. “It’s an exciting time to be in this business!” Tech PR specialist Hotwire continues to rise up in O’Dwyer’s annual rankings, gaining 4.9 percent in 2017 to...

How Agencies Can Ride the Continuing Tech Wave

Wed., May 23, 2018

...the tech sector is established companies wanting to reinvent themselves as tech companies.” Barbara Bates, Hotwire ’s global CEO, also sees that process of reinvention at work. “Markets like retail, healthcare...

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