Momentum, an “account-based marketing” firm, acquires ITSMA, which provides thought leadership and other services for B2B companies. ITSMA will remain under the leadership of president Dave Munn, and the firm’s senior leadership team will stay in place. “This deal is all about giving our combined clients deeper insight, creative thinking and enhanced hands-on support into what works, what doesn’t, and what clients should be thinking about next,” said Momentum founder and CEO Alisha Lyndon. Munn says that the acquisition will allow ITSMA to offer clients “a greatly expanded team of growth advisors and a more complete suite of account-based insight.” Momentum has offices in Seattle, Boston and London, while Lexington, MA-headquartered ITMSA also has a location in Pune, India.


Hotwire announces participating companies in the Hotwire Ignite Possibility Program. Launched earlier this year, the program is providing $1 million in pro bono brand marketing and public relations services to tech and tech-enabled organizations led by or supporting minority communities. The six initial participating companies are: Children’s Creativity Museum; Full Circle Fund, which invests in San Francisco Bay Area nonprofits; Go Flyy, a delivery and returns service for fashion, beauty and wellness products; Husmus, an online service for renters; Menther, a digital platform helping to empower and advance women; and Storyskimo, which leverages audio and podcasting as a language and learning development tool for children. In addition, the firm’s Spain office has launched an industry collaborative think tank, Margarita Bly, that is working to pave the way for more female communicators of science, technology and innovation, and encourage more girls and young women to pursue STEM careers.

Crosby Marketing Communications joins the Diversity Action Alliance, a national coalition working to promote diversity, equity and inclusion in the public relations and communications fields. The coalition brings together leaders of public relations organizations to increase participation by underrepresented groups—as measured by recruitment, retention and representation—in management. Crosby will support the Alliance’s goal of having the communications professions reflect the diversity in the United States by 2025. “Our membership in the Diversity Action Alliance reflects our ongoing commitment and drive to create an inclusive workplace,” said Crosby President and CEO Raymond Crosby.