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Momentum, an “account-based marketing” firm, acquires ITSMA, which provides thought leadership and other services for B2B companies. ITSMA will remain under the leadership of president Dave Munn, and the firm’s senior leadership team will stay in place. “This deal is all about giving our combined clients deeper insight, creative thinking and enhanced hands-on support into what works, what doesn’t, and what clients should be thinking about next,” said Momentum founder and CEO Alisha Lyndon. Munn says that the acquisition will allow ITSMA to offer clients “a greatly expanded team of growth advisors and a more complete suite of account-based insight.” Momentum has offices in Seattle, Boston and London, while Lexington, MA-headquartered ITMSA also has a location in Pune, India.
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Hotwire announces participating companies in the Hotwire Ignite Possibility Program. Launched earlier this year, the program is providing $1 million in pro bono brand marketing and public relations services to tech and tech-enabled organizations led by or supporting minority communities. The six initial participating companies are: Children’s Creativity Museum; Full Circle Fund, which invests in San Francisco Bay Area nonprofits; Go Flyy, a delivery and returns service for fashion, beauty and wellness products; Husmus, an online service for renters; Menther, a digital platform helping to empower and advance women; and Storyskimo, which leverages audio and podcasting as a language and learning development tool for children. In addition, the firm’s Spain office has launched an industry collaborative think tank, Margarita Bly, that is working to pave the way for more female communicators of science, technology and innovation, and encourage more girls and young women to pursue STEM careers.
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Crosby Marketing Communications joins the Diversity Action Alliance, a national coalition working to promote diversity, equity and inclusion in the public relations and communications fields. The coalition brings together leaders of public relations organizations to increase participation by underrepresented groups—as measured by recruitment, retention and representation—in management. Crosby will support the Alliance’s goal of having the communications professions reflect the diversity in the United States by 2025. “Our membership in the Diversity Action Alliance reflects our ongoing commitment and drive to create an inclusive workplace,” said Crosby President and CEO Raymond Crosby.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
