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Crosby Ranked PR firm


705 Melvin Ave., #200, Annapolis, MD 21401


Integrated marketing programs, national PR/media relations, PSAs, digital/social media/content marketing, health communications.

Employees: 117. Founded: 1973.

Agency Statement:

The Crosby team is passionate about helping clients Inspire Actions That MatterTM — actions that positively impact people’s lives and contribute to the greater good.

Now in its 50th year, Crosby helps clients make powerful connections with their customers, constituents, and communities to shape attitudes, inspire behavior change, and motivate action. The firm's award-winning campaigns, which integrate paid, earned, shared and owned media, have touched the lives of virtually everyone in America. The firm has specialized practices in Healthcare, Government, Nonprofits and Causes, and Military and Veterans.

Crosby is a Google Premier Partner, #22 on O’Dwyer’s national ranking of PR firms and #10 for healthcare PR, and a member of the PR Council, American Association of Advertising Agencies (4As), and the Diversity Action Alliance. The firm has offices in Maryland’s state capital of Annapolis and in Washington, D.C. To see case studies and capabilities, visit

Leadership: Raymond Crosby, pres.; Robert Schnapp, exec. creative dir.; Denise Aube, exec. VP, healthcare practice leader; Anna Zawislanski, exec. VP, government practice leader; Pam Atkinson, exec. VP, connection planning; Suresh John, exec. VP, digital strategy

Clients Include:

Agency for Healthcare Research and Quality (AHRQ)
Blue Cross and Blue Shield of Vermont
Centers for Disease Control and Prevention (CDC)
DAV (Disabled American Veterans)
Dept. of Defense/Military OneSource
Kaiser Permanente
Peace Corps
Shriners Hospitals for Children
Social Security Administration
Substance Abuse and Mental Health Services Administration (SAMHSA)
U.S. Dept. of Agriculture (USDA)
U.S. Dept. of Health and Human Services
USAA Educational Foundation
The Wallace Foundation

Crosby in the news with O'Dwyer's:

Health Firms Post Paltry 2.6% Growth in '23

Fri., Apr. 12, 2024

...rise to $1.5B in 2023.  Half the group (Real Chemistry, Ruder Finn, APCO, imre and Crosby ) posted gains while the rest (Inzio Evoke, Edelman, Spectrum, Finn Partners and ICR) either...

News of Firms: Crosby Enlists to Promote Organ Donation

Mon., Apr. 8, 2024

... Crosby Marketing Communications is engaged by the Health Resources and Services Administration. which operates the...

Fernandez Takes Healthcare Post in Berkshires

Mon., Jan. 15, 2024

...experience and has counseled Pfizer, IBM, Altria, Kraft, McCormick, Ford Foundation and Accenture. Fernandez launched Crosby Street Consultants in May 2019 after a nearly 13-year run at APCO, in which...

On the Move: Stagwell Names Townsend its First EMEA CEO

Thu., Dec. 7, 2023

...collaboration and coalition-building skills to our leadership team,” said Array CEO Kevin G. Hostetler. Alison Hammer Crosby Marketing Communications hires Alison Hammer as SVP. Hammer was most recently a senior VP...

On the Move: Crosby Marketing Comms Hires Google's Reigle

Wed., May 24, 2023

... Sven Reigle Crosby Marketing Communications hires Sven Reigle in the newly created position of VP of data...

Health PR Firms Post 24.8% '22 Growth

Thu., Apr. 6, 2023 $33.9M, ICR dipped 13.7 percent to $31.9M, imre fell 8.5 percent $31.2M and Crosby dropped 11.4 percent to $25.2M. Finn Partners Adds 42 New Clients Gil Bashe Finn Partners’ healthcare unit...

PPHC Acquires Multistate Assocs. for $22M

Wed., Mar. 1, 2023

...capabilities. Multistate, which serves more than 300 corporate clients, is marking its 40th anniversary. CEO James Crosby said the acquisition shows that “federal and state policy issues are evermore interdependent and...

On the Move: Hanak Succeeds Foley at KEF Media

Fri., Feb. 17, 2023

...and exceeding client expectations while guiding our team made this promoton an easy decision.” Edward Farley Crosby Marketing Communications hires Edward Farley as an EVP. Farley was previously VP of brand...

On the Move: LaVoieHealthScience Names Hennen Head of Media, Boston

Thu., Nov. 10, 2022

...understanding has made him a trusted source for journalists and clients alike.” Gillian Pommerehn, Carrie Dooher Crosby Marketing Communications promotes Gillian Pommerehn and Carrie Dooher to EVP.  Pommerehn, who has been...

News of Firms: Next Practices Group Adds Content Science

Thu., Oct. 20, 2022 New Orleans cultural focus,” said Virginia Miller, who owns BMF along with Greg Beuerman. Crosby Marketing Communications recently held its tenth annual Inspiring Actions That Matter Day of Service....

Inclusivity: From Good Intentions to Meaningful Action

Mon., Oct. 17, 2022

...language—in reducing health disparities. While valuing inclusive communication is an important step, it’s clear from Crosby ’s current work with payors, health systems, and federal agencies that implementation is often very...

On the Move: Lambert Hires Ogilvy Vet Wiegard

Tue., Sep. 13, 2022

...Wagstaff has also promoted Jessica Levine to director, east coast, Europe and Caribbean; Shannon Crosby to director, destination marketing & representation; and Lauren Green to director, west coast, Hawaii,...

News of Firms: M&C Saatchi Unveils One-to-One

Tue., Jun. 14, 2022

...and creators remain at the heart of the opportunities ahead,” said UTA co-president David Kramer. Crosby Marketing Communications bankrolls a $100,000 scholarship program for students of Anne Arundel Community College. Each...

On the Move: Financial Profiles Names Johnston SVP-ESG

Thu., Jun. 2, 2022 assist our clients’ ESG efforts,” said Financial Profiles president and founder Moira Conlon. Deborah Boyd Crosby Marketing Communications hires Deborah Boyd as vice president of talent management & human resources. Boyd...

On the Move: Crosby Marketing Communications Ups Hitt to EVP

Thu., Apr. 21, 2022

... Amy Hitt Crosby Marketing Communications promotes Amy Hitt to executive vice president of operations. Hitt has been...

Healthcare PR Firms Enjoy 47% Growth in '21

Tue., Mar. 29, 2022

...notable uptick in demand for PR and marketing services from biopharma and life sciences organizations.” Crosby Handled Ups and Downs of Pandemic. Ray ...

On the Move: Crosby Hires Schnapp as Executive Creative Director

Tue., Feb. 22, 2022

... Rob Schnapp Crosby Marketing Communications brings on Rob Schnapp as executive creative director. Schnapp joins ...

On the Move: Crosby Hires Donaldson as VP of Tech Project Management

Thu., Feb. 10, 2022

... Cheryl Donaldson Crosby Marketing Communications hires Cheryl Donaldson as vice president of technology project management. Donaldson comes...

Let's Go Washington Cherry Blossoms!

Thu., Feb. 3, 2022

...about COVID-19. Neil Young launched the crusade and has been joined by former bandmates David Crosby , Graham Nash and Stephen Stills, as well as Joni Mitchell.  India.Arie is pulling her songs...

PR Rebounded in ’21 From Chaos of Pandemic ’20

Thu., Dec. 30, 2021

...of the COVID-19 pandemic on its communications offerings. Net income surged 13.5 percent to $355.6M. Crosby Marketing Communications lands a five-year brand strategy and integrated marketing communications contract from the...

Crosby Signs Up for Peace Corps Duty

Tue., Nov. 2, 2021

... The Peace Corps has signed Crosby Marketing Communications to a five-year brand strategy and integrated marketing services contract worth an...

On the Move: Goodman Media International Hires Buteau

Fri., Oct. 29, 2021 deliver maximum impact for our clients,” said Antenna CEO Keith Zakheim. Florence Lochrane, Jennifer Forester Crosby Marketing Communications hires Florence Lochrane as social media supervisor and Jennifer Forester as social...

On the Move: Crosby Hires Meltzer from NIH Foundation

Mon., Oct. 18, 2021

... Abbey Meltzer Crosby Marketing Communications hires Abbey Meltzer as a vice president to support the firm’s public...

On the Move: Crosby Marketing Comms. Snags Qorvis' Ballestero

Thu., Sep. 30, 2021

... Marcos Ballestero Crosby Marketing Communications appoints Marcos Ballestero as vice president, digital creative director. Ballestero comes to...

Crosby Signs Up U.S. Preventive Services Task Force

Wed., Jul. 21, 2021

... Crosby Marketing Communications wins a second consecutive five-year contract with the Agency for Healthcare Research and...

News of Firms: Momentum Acquires ITSMA

Fri., Jul. 2, 2021, technology and innovation, and encourage more girls and young women to pursue STEM careers. Crosby Marketing Communications joins the Diversity Action Alliance, a national coalition working to promote diversity, equity...

On the Move: Baretz+Brunelle Boosts Chicago, NY Outposts

Thu., Apr. 29, 2021

...and dramatically grow our revenues," said Sprit of America CEO Jim Hake. Madeleine Beck, Sabrina Ostrowski Crosby Marketing Communications promotes Madeleine Beck to vice president, integration management, and Sabrina Ostrowski to...

Healthcare Firms Saw Fees Rise More Than 30% in 2020

Mon., Apr. 19, 2021 $32.6M, and Spectrum, down 2.9 percent to $32.9M.   Evoke KYNE (+23.5 percent to $31M), Crosby Marketing Communications (+20.5 percent to $28.2M), imre (+14.3 percent to $24.1) and ICR (+21.2...

On the Move: Weber Shandwick Ups Beckman to Global Creative Czar

Fri., Apr. 16, 2021

...come alive,” said Actual Agency founder and CEO Michael Young.  Debbie White, Karin Siomporas, Sarah Goodling Crosby Marketing Communications has promoted Sarah Goodling to director, social media; Karin Siomporas to director, integration management,...

Accounts in Transit: Diamond PR Checks in at Resorts World Bimini

Thu., Apr. 8, 2021

...private beach and outdoor lounge. The resort includes the 305-room Hilton at Resorts World Bimini. Crosby Marketing Communications picks up RefuahHealth, an integrated health system that serves New York’s lower Hudson Valley region....

Accounts in Transit: Crosby Marketing Hunts Down Cybercrime Support Network

Wed., Mar. 10, 2021

... Crosby Marketing Communications hunts down Cybercrime Support Network to create a national awareness and activation campaign to...

On the Move: Rabin Martin Names Robert Mallett CEO

Thu., Jan. 7, 2021

...of Omnicom Public Relations Group, which includes Rabin Martin. Kate Thomas, Donald Ritchey and Alexx Weincek Crosby Marketing Communications promotes Kate Thomas to digital design supervisor, Donald Ritchey to director of IT services,...

On the Move: Inkhouse Promotes Morra to COO

Wed., Dec. 9, 2020

...staffing account teams while providing strategic support for many of the firm’s tech clients. Lee Gatchel Crosby Marketing Communications promotes Lee Gatchel to VP, experience design. Gatchel previously served as digital creative director....

Humphries Takes EVP Job at Crosby

Tue., Nov. 10, 2020

... Megan Humphries Crosby Marketing Communications has hired Edelman vet Megan Humphries as an executive VP. Humphries comes to...

Telehealth Transforms Care Delivery, Consumer Behavior

Wed., Oct. 14, 2020

...well positioned for success. *** Denise Aube is a brand strategist and Health Practice Leader at Crosby Marketing Communications....

On the Move: M&T Banks on Lagutaine

Thu., Jul. 30, 2020

...exciting juncture for our company,” said Tech Data CEO Rich Hume. Ron Ordansa (left)and Elise Kolaja Crosby Marketing Communications has promoted Ron Ordansa and Elise Kolaja to vice president, creative director....

On the Move: Initiate-it Names Foot CMO

Mon., Jun. 15, 2020

...reopen Berks County,” said Berks County Commissioner Christian Y. Leinbach. Danielle Fox (left) and Sydney Brown Crosby Marketing Communications has hired Danielle Fox as a social media manager and Sydney Brown...

On the Move: Crosby Marketing Communs. Adds Edelman Alum Julia Krahe

Tue., Jun. 2, 2020

... Julia Krahe Crosby Marketing Communications has brought on Julia Krahe as a senior vice president in its...

On the Move: ACLU Names Rebecca Lowell Edwards CCO

Wed., May 20, 2020

...on Robert Volmer as VP of marketing communications. Volmer is a founding partner of Crosby ~Volmer International Communications. He was previously manager of corporate communications at the Air Transport Association....

Booz Allen's Kopack Moves to Crosby

Wed., May 13, 2020

...Kopack, a senior lead technologist at Booz Allen Hamilton consulting firm has moved to Crosby Marketing Communications.  As senior technology project lead, Kopack will guide content, user experience and web...

News of Firms: Crosby Marketing Donates $50K for Pandemic Relief

Thu., Apr. 30, 2020

... Crosby team members at the Anne Arundel County Food Bank ...

On the Move: Crosby Marketing Communications Hires Julian Hernandez

Wed., Apr. 22, 2020

... Julian Hernandez Crosby Marketing Communications has named Julian Hernandez  vice president in the agency’s health practice. Hernandez...

Top 10 Healthcare Firms Post 14.3% Gain

Tue., Apr. 21, 2020

...the proven principles of health communication and behavior change communications to combat the COVID-19 pandemic." Crosby Expands Client Relationships Raymond ...

People: French|West|Vaughan's Prix Productions Hires Lee Norris

Thu., Nov. 14, 2019

...lead the Chamber’s lobbying team and directs its public policy. Gabrielle Weber (left) and Mini Johri Crosby Marketing Communications has promoted Gabrielle Weber to director of integration management and Mini Johri...

O'Grady Reports for Service at Crosby Marketing

Thu., Sep. 26, 2019

...& career program as associate director in the office of family policy, has joined Crosby Marketing Communications as executive VP/military & veterans practice leader. At the DOD, she partnered with...

On the Move: Current Global Taps Eddie Garrett for Exec. VP; Crosby Marketing Ups Gillian Pommerehn, Bridget Stockdale; Silverline Names Ellen Backus, Joey Marquart Heads of Chicago, Salt Lake City

Thu., Sep. 12, 2019

...and Alyssa Newman as manager, media relations; and Rebecca Schmidt as manager, client experience. Gillian Pommerehn Crosby Marketing Communications has promoted Gillian Pommerehn to senior VP and Bridget Stockdale to VP....

On the Move: Phelps to Lead ViacomCBS Corporate Comms; Brignoni Named Client Services VP at Subject Matter; Cosar Joins U.S. Chamber of Commerce Foundation; Crosby Adds Digital Pros Coelho and Trejo

Fri., Aug. 30, 2019

...aspects of the Center’s strategic communications efforts, driving outreach to key stakeholders and media.  Chris Coelho Crosby Marketing Communications has hired Chris Coelho as a director, digital marketing. Coelho comes to...

Events & Awards: OPC Honors Khashoggi, Other Murdered Journos; PR Couture Gathers Bespoke Communication Awards entries; Gale Branding Worked Press for American Friends of Soroka Medical Center's Benefit

Fri., Apr. 5, 2019

...Award at the event.  For more info, contact OPC executive director Patricia Kranz at [email protected] or visit Crosby Noricks PR Couture, a resource for fashion and lifestyle communicators, is accepting entries for its...

Top 25 PR Firms Post 12.9% Jump in '18 Income

Wed., Mar. 27, 2019 the double-digits.  Leading gainers in this range are: Walker Sands Communications (#36, $14.1M, up 62.3 percent),  Crosby  (#26, $20.6M, up 36.5 percent), Lambert (#45, $10M, up 32.1 percent), Jeffrey Group (#47, $9.9M, up 22.4 percent), and rbb...

On the Move: Ketcham Hires Caio Bamberg to Head Brazil; M Booth Adds James Marshall Spector, Michelle Mason; Crosby Marketing Recruits Andrew Bellows

Thu., Mar. 14, 2019

...accounts, and Mason will oversee a team of 12 art directors, designers, and animators. Andrew Bellows Crosby Marketing Communications has added Andrew Bellows to the client services team of its Washington, DC office as...

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