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Crosby Marketing Communications is engaged by the Health Resources and Services Administration. which operates the nation’s organ transplant system, the Organ Procurement and Transplantation Network, to work on the “More Donors, More Hope” campaign. Crosby’s efforts include working with a bilingual director and cast to create a TV PSA in English and Spanish that tells the story of a little boy trying to help his mother, who needs a kidney transplant. Launched in April for Donate Life Month, the campaign calls on audiences of all races and ethnicities to learn more about organ donation and sign up as organ, eye and tissue donors. In addition to PSAs, the scope of work includes such educational materials as an animated video and infographic, and digital and social ads across national and niche platforms. “We’re proud to support HRSA on this campaign to help mobilize diverse audiences about the amazing gifts they could give by registering as an organ donor,” said Crosby president and CEO Raymond Crosby.
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Alloy, which works with tech clients, receives a significant investment from Purpose Group, a private fund that invests in and acquires purpose-driven services businesses. Alloy, which, like Purpose Group, is based in Atlanta, is the fund’s second portfolio company. Purpose Group’s investment in the agency will go directly to value creation—fueling its strong go-to-market and corporate growth strategies. “The investment from Purpose Group is more than just growth capital,” said Alloy CEO Raj Choudhury. “Because the fund’s investors include luminaries such as Pardot and Atlanta Ventures founder David Cummings and Salesloft co-founders Kyle Porter and Rob Forman, this new partnership also expands our agency’s resource network.”
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Arvo Advisory, a firm that combines corporate strategists with executive communication leaders and public relations experts to create value for clients, launches in Dallas. The firm is founded by Stephen Reiff, who most recently served as head of strategy and corporate communication for MoneyGram International and Steve Soltis, who ran CEO and employee communication at Coca-Cola, UPS and MCI. It has brought together a team of experts that have driven results for over 35 Fortune 500 CEOs. Arno’s key service offerings include strategic narrative development, executive communication support, transaction and turnaround advisory, public relations and strategic communication. "With a model that sits at the intersection of management consultancies and agencies, we've created an advisory firm that we wish had existed in our prior roles,” said Reiff.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
