News of Firms: Crosby Enlists to Promote Organ Donation

Crosby Marketing Communications is engaged by the Health Resources and Services Administration. which operates the nation’s organ transplant system, the Organ Procurement and Transplantation Network, to work on the “More Donors, More Hope” campaign. Crosby’s efforts include working with a bilingual director and cast to create a TV PSA in English and Spanish that tells the story of a little boy trying to help his mother, who needs a kidney transplant. Launched in April for Donate Life Month, the campaign calls on audiences of all races and ethnicities to learn more about organ donation and sign up as organ, eye and tissue donors. In addition to PSAs, the scope of work includes such educational materials as an animated video and infographic, and digital and social ads across national and niche platforms. “We’re proud to support HRSA on this campaign to help mobilize diverse audiences about the amazing gifts they could give by registering as an organ donor,” said Crosby president and CEO Raymond Crosby.

Alloy, which works with tech clients, receives a significant investment from Purpose Group, a private fund that invests in and acquires purpose-driven services businesses. Alloy, which, like Purpose Group, is based in Atlanta, is the fund’s second portfolio company. Purpose Group’s investment in the agency will go directly to value creation—fueling its strong go-to-market and corporate growth strategies. “The investment from Purpose Group is more than just growth capital,” said Alloy CEO Raj Choudhury. “Because the fund’s investors include luminaries such as Pardot and Atlanta Ventures founder David Cummings and Salesloft co-founders Kyle Porter and Rob Forman, this new partnership also expands our agency’s resource network.”

Arvo Advisory, a firm that combines corporate strategists with executive communication leaders and public relations experts to create value for clients, launches in Dallas. The firm is founded by Stephen Reiff, who most recently served as head of strategy and corporate communication for MoneyGram International and Steve Soltis, who ran CEO and employee communication at Coca-Cola, UPS and MCI. It has brought together a team of experts that have driven results for over 35 Fortune 500 CEOs. Arno’s key service offerings include strategic narrative development, executive communication support, transaction and turnaround advisory, public relations and strategic communication. "With a model that sits at the intersection of management consultancies and agencies, we've created an advisory firm that we wish had existed in our prior roles,” said Reiff.