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M&C Saatchi Group introduces One-to-One, a CRM agency that will operate out of New York. Previously known as LIDA NY, the agency was founded in London in 2000. As M&C Saatchi One-to-One, the relaunched agency says it will focus on helping brands take a more human-centric approach to customer communications by combining data, business and human intelligence. It has also launched the MarTech Studio, which provides on-demand data and tech services that include expert support with database clean up, email integration, reporting automation, preference centers setup, and IP warmup. “Many brands are not equipped to leverage the power of their existing marketing technology and data to maximize their 1-to-1 efforts. Our work has been focused on helping our clients do just that, and as a result we have evolved our agency and the M&C Saatchi Group offering,” said M&C Saatchi One-to-One managing director Georgia Graham-Leigh.
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United Talent Agency signs an agreement to buy Curtis Brown Group, one of the oldest literary agencies in Europe. According to a joint announcement, CBG will continue to operate under its current name, and all staff and leadership will remain in place, including CEO Jonny Geller. Both agencies will continue to maintain ties with other existing agency partners in the UK and U.S. CBG, which operates offices out of New York, San Francisco and New Orleans, represents authors including Margaret Atwood and the estates of such heavyweights as John le Carré, Daphne du Maurier and John Steinbeck. It also has a theatre, film and television department. “This move is about the vanishing borders of the global entertainment business and our united determination to ensure artists and creators remain at the heart of the opportunities ahead,” said UTA co-president David Kramer.
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Crosby Marketing Communications bankrolls a $100,000 scholarship program for students of Anne Arundel Community College. Each year, the Crosby Marketing Scholars Program will offer four students a two-year scholarship providing financial support to pursue studies related to marketing, public relations, graphic design, multimedia/video production and web design. Students will also receive ongoing guidance from AACC professors and be paired with a Crosby staff member who will provide mentoring and career advice. At the end of a student’s two-year participation in the program, they will be offered a summer internship at Crosby to gain added experience. “Our industry has struggled to increase diversity, so we’re taking tangible action to help bring more underrepresented professionals into the marketing and advertising field,” said Crosby president and CEO Raymond Crosby.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
