News of Firms: M&C Saatchi Unveils One-to-One

M&C Saatchi Group introduces One-to-One, a CRM agency that will operate out of New York. Previously known as LIDA NY, the agency was founded in London in 2000. As M&C Saatchi One-to-One, the relaunched agency says it will focus on helping brands take a more human-centric approach to customer communications by combining data, business and human intelligence. It has also launched the MarTech Studio, which provides on-demand data and tech services that include expert support with database clean up, email integration, reporting automation, preference centers setup, and IP warmup. “Many brands are not equipped to leverage the power of their existing marketing technology and data to maximize their 1-to-1 efforts. Our work has been focused on helping our clients do just that, and as a result we have evolved our agency and the M&C Saatchi Group offering,” said M&C Saatchi One-to-One managing director Georgia Graham-Leigh.

United Talent Agency signs an agreement to buy Curtis Brown Group, one of the oldest literary agencies in Europe. According to a joint announcement, CBG will continue to operate under its current name, and all staff and leadership will remain in place, including CEO Jonny Geller. Both agencies will continue to maintain ties with other existing agency partners in the UK and U.S. CBG, which operates offices out of New York, San Francisco and New Orleans, represents authors including Margaret Atwood and the estates of such heavyweights as John le Carré, Daphne du Maurier and John Steinbeck. It also has a theatre, film and television department. “This move is about the vanishing borders of the global entertainment business and our united determination to ensure artists and creators remain at the heart of the opportunities ahead,” said UTA co-president David Kramer.

Crosby Marketing Communications bankrolls a $100,000 scholarship program for students of Anne Arundel Community College. Each year, the Crosby Marketing Scholars Program will offer four students a two-year scholarship providing financial support to pursue studies related to marketing, public relations, graphic design, multimedia/video production and web design. Students will also receive ongoing guidance from AACC professors and be paired with a Crosby staff member who will provide mentoring and career advice. At the end of a student’s two-year participation in the program, they will be offered a summer internship at Crosby to gain added experience. “Our industry has struggled to increase diversity, so we’re taking tangible action to help bring more underrepresented professionals into the marketing and advertising field,” said Crosby president and CEO Raymond Crosby.