 |
M&C Saatchi Group introduces One-to-One, a CRM agency that will operate out of New York. Previously known as LIDA NY, the agency was founded in London in 2000. As M&C Saatchi One-to-One, the relaunched agency says it will focus on helping brands take a more human-centric approach to customer communications by combining data, business and human intelligence. It has also launched the MarTech Studio, which provides on-demand data and tech services that include expert support with database clean up, email integration, reporting automation, preference centers setup, and IP warmup. “Many brands are not equipped to leverage the power of their existing marketing technology and data to maximize their 1-to-1 efforts. Our work has been focused on helping our clients do just that, and as a result we have evolved our agency and the M&C Saatchi Group offering,” said M&C Saatchi One-to-One managing director Georgia Graham-Leigh.
 |
United Talent Agency signs an agreement to buy Curtis Brown Group, one of the oldest literary agencies in Europe. According to a joint announcement, CBG will continue to operate under its current name, and all staff and leadership will remain in place, including CEO Jonny Geller. Both agencies will continue to maintain ties with other existing agency partners in the UK and U.S. CBG, which operates offices out of New York, San Francisco and New Orleans, represents authors including Margaret Atwood and the estates of such heavyweights as John le Carré, Daphne du Maurier and John Steinbeck. It also has a theatre, film and television department. “This move is about the vanishing borders of the global entertainment business and our united determination to ensure artists and creators remain at the heart of the opportunities ahead,” said UTA co-president David Kramer.
 |
Crosby Marketing Communications bankrolls a $100,000 scholarship program for students of Anne Arundel Community College. Each year, the Crosby Marketing Scholars Program will offer four students a two-year scholarship providing financial support to pursue studies related to marketing, public relations, graphic design, multimedia/video production and web design. Students will also receive ongoing guidance from AACC professors and be paired with a Crosby staff member who will provide mentoring and career advice. At the end of a student’s two-year participation in the program, they will be offered a summer internship at Crosby to gain added experience. “Our industry has struggled to increase diversity, so we’re taking tangible action to help bring more underrepresented professionals into the marketing and advertising field,” said Crosby president and CEO Raymond Crosby.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
Weber Shandwick U.S. president Michael Wehman joins The LAGRANT Foundation board of directors... Financial Profiles, a strategic communications firm that provides companies with IR, PR. transactions and crisis communications, introduces ValueView360... Babbit Bodner, an Atlanta-based agency, is expanding to New York City.
